I noticed this the other day, I always thought cans were 33cl, but since some time Jupiler is telling me their cans are 35,5cl.
What’s the logic/reason behind this extra 2,5cl?
I noticed this the other day, I always thought cans were 33cl, but since some time Jupiler is telling me their cans are 35,5cl.
What’s the logic/reason behind this extra 2,5cl?
27 comments
Don’t know the reason but I do know they still sell the 33’ers…
Reverse shrinkflation?
By the way google exists: https://www.hln.be/economie/ab-inbev-experimenteert-nu-ook-met-grotere-blikjes-jupiler~a3eefc91/
Shrinkfl– oh. Huh.
they did that several times to beat their one and only nemesis…. MAES
US market? 35.5 cl equals 12.00398 fl oz. A quick Google shows that a standard beer can is 12 oz in the US.
Nu pas opgevallen is toch al minstens 2jaar
And on the other hand, I picked what I thought a 0.33 beer to try it out, just to see at home while checking the label, that’s 0.3
Because 33cl just didn’t cut it anymore. Now with an extra 2.5cl, we have a winner !
Unit conversion …
they’re improving
With all the current problems and the many more on their way, they’re just trying to ease our suffering by giving us more beer to drink ourselves into a false sense of security
Bigger beer/aluminium ratio
It’s Belgian, it can’t make too much sense 😂
Waarschijnlijk een Amerikaanse bestelling die op het laatste moment niet doorging. Je ziet zoiets wel vaker.
Wait, are you complaining 😅
https://www.lesoir.be/252595/article/2019-10-09/ab-inbev-lance-des-cannettes-de-355-cl-en-supermarche
Some are actually cheaper 35.5 than 33. Don’t expect an explanation.
The E means that the volume may be 10% off, so probably it contains 0,33 but they are allowed to write 0,35 because of the European law. A lot of times, 1 liter milk is 0,91 liter milk
Guessing they want you drunk faster?
I’ve can remember a commercial : “same price more beer”
I’m pretty sure I remember an advertising campaign when they changed it. They claimed they were increasing volume but keep the price to give everyone a little extra
And the Jupiler bottles that Aldi sells also have a weird size. And they aren’t refundable.
It’s from the conversion between oz and cl
Was dat geen reclame actie (die blijven hangen is)? Herinner mij zoiets
Van rioolgazet HLN: https://www.hln.be/economie/ab-inbev-experimenteert-nu-ook-met-grotere-blikjes-jupiler~a3eefc91/
It started as a marketing stunt from Inbev. Giving more beer for the same price. A bar sells a 33cl primus for 1.5 EUR? You can now get a 35.5cl Jupiler for the same price.
This worked better than they expected, so now they keep selling Jups that way.
i saw bottles of cola of 450ml… i thought they would be 50cl
Inflation