People with so much money won’t even know what a bus stop is. They also won’t see it while be chauffered around as they’ll have their head in their smartphone checking the stock market. So why spend part on your marketing budget on a totally irrelevant advertising placement? 😄
They surely forgot to write about offshore tax optimization schemes and unethical high performing funds ^^”
only in Luxembourg …. (and Monaco)
Love that
An ad for a private bank catered to the wealthy
Lot of money sloshing around in Luxembourg, not sure what the issue is?
> mon patrimoine immobilier a bruxelles
Why Brussels? It is an absolute nightmare to kick non paying renters out.
I think ‘indecent’ doesn’t fit here, more like so far removed from most people’s actual lives that it’s borderline ridiculous – there’s definitely a target group here that the ad caters to, it has the same vibe as the ‘Future Citizen Institutes
I dont see anything wrong honestly.
Rope as a reminder that it may end with suicide.
Yeah sandals, disgusting, so indecent.
Alternative theory here:
as you can see, the add was posted by KBL (which, by the way, means its an older add, cause KBL has long since fused with QUINTET, but anyway) which is a rather expensive (and according to their glassdoor rating: not very good and rather hostile) private bank. Assome have stated here above, their potential customers are not likely to be taking the bus.
In fact, I assume they were engaging here in what a friend of mine who studied marketing called “intimidation ads”, by which certain companies post ads in places where there are no potential clients for them in order to remind the ‘lower folk’ of the things they can’t afford. I remember him stating that a notable example for this behavior was BMW posting ads in the BILD zeitung, even though most Bild readers would not be able to afford a BMW. The point was for the socially lower Bild readers to see the BMW and be reminded of the fact that they couldn’t afford one, increasing their respect for those who can. So basically, these ads don’t try to sell a porduct, but a state of mind, creating status symbols in the lower class people, like: ‘rich people drive a BMW, not a Nissan, rich people fly to monaco, not Mallorca, rich people have their bank accounts at the KBL, not Spuerkees’.
Can’t proove this, it just came to my mind and I found it fitted this post.
The fact that the cinemas had private banking ads before movies kind of says it all.
17 comments
“Oh some people earn more than me! How indecent!”
This is so inaccurate…
My yacht is in Marbella!
People with so much money won’t even know what a bus stop is. They also won’t see it while be chauffered around as they’ll have their head in their smartphone checking the stock market. So why spend part on your marketing budget on a totally irrelevant advertising placement? 😄
They surely forgot to write about offshore tax optimization schemes and unethical high performing funds ^^”
only in Luxembourg …. (and Monaco)
Love that
An ad for a private bank catered to the wealthy
Lot of money sloshing around in Luxembourg, not sure what the issue is?
> mon patrimoine immobilier a bruxelles
Why Brussels? It is an absolute nightmare to kick non paying renters out.
I think ‘indecent’ doesn’t fit here, more like so far removed from most people’s actual lives that it’s borderline ridiculous – there’s definitely a target group here that the ad caters to, it has the same vibe as the ‘Future Citizen Institutes
I dont see anything wrong honestly.
Rope as a reminder that it may end with suicide.
Yeah sandals, disgusting, so indecent.
Alternative theory here:
as you can see, the add was posted by KBL (which, by the way, means its an older add, cause KBL has long since fused with QUINTET, but anyway) which is a rather expensive (and according to their glassdoor rating: not very good and rather hostile) private bank. Assome have stated here above, their potential customers are not likely to be taking the bus.
In fact, I assume they were engaging here in what a friend of mine who studied marketing called “intimidation ads”, by which certain companies post ads in places where there are no potential clients for them in order to remind the ‘lower folk’ of the things they can’t afford. I remember him stating that a notable example for this behavior was BMW posting ads in the BILD zeitung, even though most Bild readers would not be able to afford a BMW. The point was for the socially lower Bild readers to see the BMW and be reminded of the fact that they couldn’t afford one, increasing their respect for those who can. So basically, these ads don’t try to sell a porduct, but a state of mind, creating status symbols in the lower class people, like: ‘rich people drive a BMW, not a Nissan, rich people fly to monaco, not Mallorca, rich people have their bank accounts at the KBL, not Spuerkees’.
Can’t proove this, it just came to my mind and I found it fitted this post.
The fact that the cinemas had private banking ads before movies kind of says it all.
aus dem weg geringverdiener
Vive la Bourgeoisie !!!
But why indecent tough ?