Posted this on r/askSwitzerland and it got removed. Entshuldigung, mein Deutsch is nisht gut.

2 comments
  1. -Genau = “exact” or “exactly”
    -Genau(e)m = exact in dative case (“bei genau(er)em Hinsehen” = “upon closer inspection”)
    -GENAUM is a collaborative, semantic and distributed search engine (I doubt this is what people talk about, though)

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