how is this even allowed in switzerland?

26 comments
  1. Because it’s trying to be edgy but it’s just obvious and crude.

    Same pic and “Just tell the boss you love working from home”

    PM me when you want to pay a proper copywriter

  2. Considering that the ad is made for people to react to it in some way, the fact that itis on reddit should get the marketing team a bonus. Or maybe the OP is working for the company … 🙂

  3. afaik it‘s up to the organisation owning the space to set rules for what can be shown on ad spaces. (For example many don‘t want tobacco or alcohol ads shown on their spaces) and obviously there are laws on what can be shown. But since this ad contains no nudity there is no direct law against it and as long as the owner of the space doesn‘t ban ads for sex products on their spaces it‘s up to the company running the screens to decide wether the ad is appropriate or not.

  4. As an Englishman resident here in CH for 26 years, I have noticed a lots of vulgar words being used on billboards or in print.

    The “F” word doesn’t have the same vulgar connotations here in Switzerland as it would in an English speaking country.

    It’s the same for the word “shit storm” which I see used a lot in the Swiss press.

    The “F” word is also sometimes used in titles on mainstream TV broadcast over here such as “Fuck racism” shown on MTV last June.

  5. I am not a lawyer but i am pretty sure that masturbation is indeed allowed. Either way i never saw police come into my bedroom to check what i was doing under my bedsheets.

  6. Why wouldn’t it be? Masturbation is something completely normal? Or do you have a problem with the word “fuck”? Cursing shouldn’t be regulated by the state. There is no problem whatsoever with this poster.

  7. You know what? The Swiss are so nice and reserved, it’s true. But stuff like this ad being allowed is a good thing.

    I went to a party on Lake Zurich and all these “reserved” Swiss people were swimming naked and freely in the lake. I was so happy for them.

    I would **much rather** have this than live in a country with a bunch of fucking prudes — who would kill people over being sexual in any way or showing skin or speaking about sex like this (even when it’s crude).

    So even if it can be a bit jarring- fuck it- it’s better than the alternative.

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