The thicker the slice and the thicker the person spending means they charge more
Dem slices be thiccccc.
You get more bread per slice with the Thick Sliced, silly.
They’re probably price matching the medium sliced with other supermarkets who might not stock the thick sliced one.
Steel’s heavier than feathers
In 2018 Hovis was investigated by the food standard agency in the UK. Part of that investigation revealed Hovis slices were seen to be .03mm under the regulated width for government guidelines in relation to sliced bread. Hovis took a massive fine in relation to this and their reputation was hit hard, particularly in the UK.
It didn’t stop there though.
Charles Hovis, CEO of Hovis, swore under oath at the inquest he knew nothing of the decision that was made to reduce the slice size and blamed COO (who just happened to be George Hovis, brother of Charles Hovis) for the decision. George swore the decision was from the top down, and that Charles was the mastermind behind the plan.
The two brothers fell out and we’re quite public on the feud that tore the Hovis family apart. The stress of the public feud, the ramifications of the fine and also the dismal public opinion of the Hovis brand after the discovery all led to Charles having a breakdown. His wife and kids left him, his brother no longer talking to him and the company’s reputation in taters he blamed the width of the bread for all his issues. We never found out who the mastermind was but it has ramifications for the company to this day.
Firstly Charles took thick slices off the shelves in a public show of defiance against those who demanded thicker slices. After further public backlash he reinstated the thick cut slices but not before swearing they’d cost people more for the privilege in what was largely considered an ‘F you’ to the public.
Further information on all this can’t be found on the internet as I’m bored and spouted all of this out of my arse.
The thick bread, while known for great toast, seems now targeted at lavish dinner parties where the ambassador serves fish finger sandwiches to the great and the good
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You’d probably have to ask Hovis
The thicker the slice and the thicker the person spending means they charge more
Dem slices be thiccccc.
You get more bread per slice with the Thick Sliced, silly.
They’re probably price matching the medium sliced with other supermarkets who might not stock the thick sliced one.
Steel’s heavier than feathers
In 2018 Hovis was investigated by the food standard agency in the UK. Part of that investigation revealed Hovis slices were seen to be .03mm under the regulated width for government guidelines in relation to sliced bread. Hovis took a massive fine in relation to this and their reputation was hit hard, particularly in the UK.
It didn’t stop there though.
Charles Hovis, CEO of Hovis, swore under oath at the inquest he knew nothing of the decision that was made to reduce the slice size and blamed COO (who just happened to be George Hovis, brother of Charles Hovis) for the decision. George swore the decision was from the top down, and that Charles was the mastermind behind the plan.
The two brothers fell out and we’re quite public on the feud that tore the Hovis family apart. The stress of the public feud, the ramifications of the fine and also the dismal public opinion of the Hovis brand after the discovery all led to Charles having a breakdown. His wife and kids left him, his brother no longer talking to him and the company’s reputation in taters he blamed the width of the bread for all his issues. We never found out who the mastermind was but it has ramifications for the company to this day.
Firstly Charles took thick slices off the shelves in a public show of defiance against those who demanded thicker slices. After further public backlash he reinstated the thick cut slices but not before swearing they’d cost people more for the privilege in what was largely considered an ‘F you’ to the public.
Further information on all this can’t be found on the internet as I’m bored and spouted all of this out of my arse.
The thick bread, while known for great toast, seems now targeted at lavish dinner parties where the ambassador serves fish finger sandwiches to the great and the good