> The Toy Show musical is set to disappoint RTÉ bosses who were hoping for a box office hit, with only one of its over 30 shows selling out so far.
> The State broadcaster has confirmed that one scheduled day of shows of the new Irish musical has now been pulled and turned into an “additional rehearsal day.”
Looks like the toy show musical is set to bomb. Failing to sell out and a day pulled due to lack of interest. Frankly the whole event seems like out of touch execs spent so long sniffing their own farts they thought everyone else would line up to smell them.
It’s the same problem with the Toy Show itself, every year they try harder to make it into a musical event for Tubridy and billy barry kids to show off, and less about the toys. My son even asked me why it’s called the toy show, because they have so few toys.
30 shows seems much too ambitious, they’re not Les Mis. By the time the TV show is on, I’m already sick of hearing about it, last thing you’d need is to then have to cart the kids off to Dublin for a musical about it (imagine what that would cost for a family of 4 or 5 coming from a different county and maybe having to overnight). People just don’t have the money these days.
Not surprised in the least. The toy show has become an over-commercialised monster which has lost all its original charm. People don’t love it as much as RTE thinks they do.
The Toy Show hasn’t been great in years. What made them think creating a musical out of it and putting up against the Pantos was a good idea.
I hated sitting through those annoying little cunts of Billie Barry Kids doing waaayyyy too many performances every year back in my day as a child watching the toy show, ruining the flow and interrupting the toys being shown and talked about. Why the fuck would anyone voluntarily subject themselves to an entire show of similar Billie Barry twats?
Genuinely don’t get the nostalgic view of the toy show in general – Dustin the Turkey was the only reason to watch
Too much ‘billy Barry kids’ singing and dancing over the 2 or so hours of the toy show and not enough toys. Watched a bit of it over the years, but I fell out of love with it nearly 20 years ago.
To actually go to a musical about the singing and dancing on the toy show sounds like living hell to me.
Clearly I’m not the only one who thinks this. Why didn’t they do 3 or 4 shows this year, see how it goes and expand next year. 30 shows sounds extremely excessive, 🤷♀️.
Obvious money grab, and pretty damn pricey too.
Listen, Tubridy is a wanker. Those Billy Bastard Kids are wankers. Why the fuck did they think we wanted to see a musical about wankers?
Maybe it’s because their ad on the radio is like nails on a blackboard
The quite clear exploitation of Adam King is fairly sickening too. Feel sorry for the youngfella.
License fee paid for this
You’ll get a week in Tenerife for the same price as a night in Dublin so i’m not surprised tbh.
I hope it fucking bombs, toy show is a load of shite
The Billie Barry kids haven’t been on it for years. It someplace called Spotlight stage school now and they are way less annoying than the Billie Barries. They also only do the opening and closing numbers on Tubridy’s shows. To be fair to him, and I generally dislike him, his toy shows go to a lot of effort to feature a lot of genuinely amateur kids, which is nice for them.
But, the Toy Show kicks off Christmas. It’s the beginning for kids these days. And when it’s over, it’s over. I don’t think too many kids want to reminisce over a show from a few weeks ago. Especially in the days after Christmas, which are a bit depressing for kids. They don’t want to think about it all starting once it’s pretty much over.
Oh my god, imagine being trapped in a theatre with nothing but the Late Late “Toy” Show dance routines for entertainment. I think that was a pivotal scene in _A Clockwork Orange._
Whaaaat you mean to tell me that the musical nobody wanted, is not selling enough tickets?

It has been a source of great perplexion with myself and the missus (we’re a Marty in the morning household) while those ads were running. “The worst part of the toy show and they’ve spun it off into a live event. Who would go to this?” Well now we know.
They cant give them away
Very unfortunate. One of the few Irish cultural institutions we have.
Hears my Toy Show memory. Late 90s working as a ward attendant in a rural hospital. Put it on in ward for an old man who told me he liked to see the families enjoying themselves and the kids excited about the toys. Reminded him of when he was young with his sisters and parents. He watched the show, I brought him in a cup of tea. He died at about 6am in his sleep. Funny enough anytime the bloody toy show is mentioned these days I remember that old guy lord rest him.
Billie Barry Cunts so no surprise.
How anyone thought this would be a big hit is beyond me.
I might actually go based on the comments here.
The musical should be free on production of a television license
30 shows?! Why not sample it with 10 or less and see how you go from there. 30 is ludicrous!
the add playing on the radio were obnoxious, do people really like hearing stage school kids singing? im not even someone who dislikes kids either but that style of music drives me mental
They made the toy show less like a toy show purely to do this! I’m glad it’s failed hopefully it goes back to normal now this years toy show was cat
This year was the worst toy show I’ve seen in a long time! If they’re not gonna have the craic with the kids then what is the point?! Remember that young lad a few years back who was obsessed with clocks? What a legend. He’s missing out on actually interviewing the kids and getting some tv gold in the process. That’s the reason we all watch it, to see some lunatics having the craic with toys!
hear that stupid ad every day, whether it be on the radio, youtube or the tv. makes me ears bleed
This only clears the decks for “Nationwide: The Musical” . As it should be.
Haven’t watched it in years. I presume the Billy Barrie Kids are the lynchpin to this show? As a kid myself watching the show those parts were always death.
absolute shite idea in the first place
It’s a predictable musical let’s be totally honest.
Kid wants to be on Toy Show, Kid Auditions and thinks he fails, but he passes and gets to go on the Toy Show, Kid rehearses for the Toy Show, Its Toy Show day and the kids really excited but nervous (what will he/she ever do) Ryan Tubridy consoles the child and reassures them that everything will be ok and there’s nothing to be worried about. Kid gets broadcast across Ireland and succeeds at their act and goes to on become a huge hit. The end.
I hope they listen to viewers and the next production is Room to Improve: The Musical or Claire Byrne Live: The Musical.
Knew it was doing poorly when he gave out so many free tickets to everyone in the audience
35 comments
> The Toy Show musical is set to disappoint RTÉ bosses who were hoping for a box office hit, with only one of its over 30 shows selling out so far.
> The State broadcaster has confirmed that one scheduled day of shows of the new Irish musical has now been pulled and turned into an “additional rehearsal day.”
Looks like the toy show musical is set to bomb. Failing to sell out and a day pulled due to lack of interest. Frankly the whole event seems like out of touch execs spent so long sniffing their own farts they thought everyone else would line up to smell them.
It’s the same problem with the Toy Show itself, every year they try harder to make it into a musical event for Tubridy and billy barry kids to show off, and less about the toys. My son even asked me why it’s called the toy show, because they have so few toys.
30 shows seems much too ambitious, they’re not Les Mis. By the time the TV show is on, I’m already sick of hearing about it, last thing you’d need is to then have to cart the kids off to Dublin for a musical about it (imagine what that would cost for a family of 4 or 5 coming from a different county and maybe having to overnight). People just don’t have the money these days.
Not surprised in the least. The toy show has become an over-commercialised monster which has lost all its original charm. People don’t love it as much as RTE thinks they do.
The Toy Show hasn’t been great in years. What made them think creating a musical out of it and putting up against the Pantos was a good idea.
I hated sitting through those annoying little cunts of Billie Barry Kids doing waaayyyy too many performances every year back in my day as a child watching the toy show, ruining the flow and interrupting the toys being shown and talked about. Why the fuck would anyone voluntarily subject themselves to an entire show of similar Billie Barry twats?
Genuinely don’t get the nostalgic view of the toy show in general – Dustin the Turkey was the only reason to watch
Too much ‘billy Barry kids’ singing and dancing over the 2 or so hours of the toy show and not enough toys. Watched a bit of it over the years, but I fell out of love with it nearly 20 years ago.
To actually go to a musical about the singing and dancing on the toy show sounds like living hell to me.
Clearly I’m not the only one who thinks this. Why didn’t they do 3 or 4 shows this year, see how it goes and expand next year. 30 shows sounds extremely excessive, 🤷♀️.
Obvious money grab, and pretty damn pricey too.
Listen, Tubridy is a wanker. Those Billy Bastard Kids are wankers. Why the fuck did they think we wanted to see a musical about wankers?
Maybe it’s because their ad on the radio is like nails on a blackboard
The quite clear exploitation of Adam King is fairly sickening too. Feel sorry for the youngfella.
License fee paid for this
You’ll get a week in Tenerife for the same price as a night in Dublin so i’m not surprised tbh.
I hope it fucking bombs, toy show is a load of shite
The Billie Barry kids haven’t been on it for years. It someplace called Spotlight stage school now and they are way less annoying than the Billie Barries. They also only do the opening and closing numbers on Tubridy’s shows. To be fair to him, and I generally dislike him, his toy shows go to a lot of effort to feature a lot of genuinely amateur kids, which is nice for them.
But, the Toy Show kicks off Christmas. It’s the beginning for kids these days. And when it’s over, it’s over. I don’t think too many kids want to reminisce over a show from a few weeks ago. Especially in the days after Christmas, which are a bit depressing for kids. They don’t want to think about it all starting once it’s pretty much over.
Oh my god, imagine being trapped in a theatre with nothing but the Late Late “Toy” Show dance routines for entertainment. I think that was a pivotal scene in _A Clockwork Orange._
Whaaaat you mean to tell me that the musical nobody wanted, is not selling enough tickets?

It has been a source of great perplexion with myself and the missus (we’re a Marty in the morning household) while those ads were running. “The worst part of the toy show and they’ve spun it off into a live event. Who would go to this?” Well now we know.
They cant give them away
Very unfortunate. One of the few Irish cultural institutions we have.
Hears my Toy Show memory. Late 90s working as a ward attendant in a rural hospital. Put it on in ward for an old man who told me he liked to see the families enjoying themselves and the kids excited about the toys. Reminded him of when he was young with his sisters and parents. He watched the show, I brought him in a cup of tea. He died at about 6am in his sleep. Funny enough anytime the bloody toy show is mentioned these days I remember that old guy lord rest him.
Billie Barry Cunts so no surprise.
How anyone thought this would be a big hit is beyond me.
I might actually go based on the comments here.
The musical should be free on production of a television license
30 shows?! Why not sample it with 10 or less and see how you go from there. 30 is ludicrous!
the add playing on the radio were obnoxious, do people really like hearing stage school kids singing? im not even someone who dislikes kids either but that style of music drives me mental
They made the toy show less like a toy show purely to do this! I’m glad it’s failed hopefully it goes back to normal now this years toy show was cat
This year was the worst toy show I’ve seen in a long time! If they’re not gonna have the craic with the kids then what is the point?! Remember that young lad a few years back who was obsessed with clocks? What a legend. He’s missing out on actually interviewing the kids and getting some tv gold in the process. That’s the reason we all watch it, to see some lunatics having the craic with toys!
hear that stupid ad every day, whether it be on the radio, youtube or the tv. makes me ears bleed
This only clears the decks for “Nationwide: The Musical” . As it should be.
Haven’t watched it in years. I presume the Billy Barrie Kids are the lynchpin to this show? As a kid myself watching the show those parts were always death.
absolute shite idea in the first place
It’s a predictable musical let’s be totally honest.
Kid wants to be on Toy Show, Kid Auditions and thinks he fails, but he passes and gets to go on the Toy Show, Kid rehearses for the Toy Show, Its Toy Show day and the kids really excited but nervous (what will he/she ever do) Ryan Tubridy consoles the child and reassures them that everything will be ok and there’s nothing to be worried about. Kid gets broadcast across Ireland and succeeds at their act and goes to on become a huge hit. The end.
I hope they listen to viewers and the next production is Room to Improve: The Musical or Claire Byrne Live: The Musical.
Knew it was doing poorly when he gave out so many free tickets to everyone in the audience