It’s porridge. Ready Brek is made out of porridge.
That BIG FAMILY PACK bit at the top makes it look like a box of washing powder
“Please sir, can I have some more heating?”
Aldi has their own brand of these. £1.50, bigger box. You won’t get the heating paid though.
In fairness to ready brek, they’ve been running the same competition to win heating costs for several years, so it’s not quite as crass as it first appears. But the optics of it certainly hit differently this winter and it should maybe have been reconsidered.
Especially as the prize is £2000, based on the average dual-fuel bill for a 3-bedroom medium sized house as calculated by British Gas.. In June 2022. Today, that figure is £2500, and by the time the competition closes in May 2023, it’ll be £3000. So it’s less paying your heating bills for a year, and more here’s £2k, just be grateful and hope prices don’t rise further.
But dry Ready Brek might be good for lagging your loft space!
I thought the brand was Sunlit Uplands
If you remember the advertising from the late 70’s, the brand has this association with heat.
I was that kid trudging to school in a duffle coat in the snow loaded up on Ready brek.
Ahh, desiccated porridge- there’s nothing that says school mornings more than the Ready Brek dust permeating the air spring the breakfast table as it clings to the inner packaging like it’s life depends on it.
Fuck Ready Brek, I’m still waiting for my glow!
They ran a bunch of TV ads in the 70s and 80s where little kid has a bowl and they literally glowed all the way to school. I begged my mum to buy this awful stuff and grimly struggled through the sawdust taste so I could impress my friends.
If I didnt speak English I’d think it was aspestos or rat poison
I particularly like the constant bank adverts saying times are tough and ‘we’re helping’.
A rebrand to Ready Brexit coming up?
Presumably writing “Win £400 quid” does not sound as exciting.
What a prize!!!
Ready Brek’s slogan has been “Central Heating for Kids” since at least the ‘80s – maybe earlier So there’s a tie in with these competitions
According to the old advert they are the central heating:
We need that in this freezing weather. At least in the UK.
If you thinking rationing your energy is fun, just wait until we’re rationing water
Why does the big family pack banner give me persil vibes
You don’t need heat or Ready Brek. Get two twigs, rub em together, job’s a good’un 👍
They’ve been doing this for 40 years..
I love Ready Brek
Porridge but not as nice 🤮
That picture of a house was used in the Protect and Survive nuclear war information campaign of the 1980s.
I remember the ads from the 80’s with the glow kids. My brother and I were convinced that it really worked. We’d stare at our skin going cross eyed until we convinced ourselves we were glowing 🤣
Many years ago they used to advertise it as ‘central heating for kids!’ At last it may be true!
Where can I get this I need it now
Haven’t ready brek been running this for years though? Even before ‘heat or eat’
Where did you find it? Can’t find ready brek anywhere
Not big on breakfast generally.. nowt wrong with porridge tho!
Plain with a handful of mixed fruit to give it a bit of sweetness as I don’t otherwise take sugar
Ready break was the meal mum made you ate as a kid, then you learned it slapped as an adult 🤣
Is that real?
Given they used to advertise with the slogan “Central heating for kids”, do you just win a year’s supply? 😈
For a sec I thought you meant like the figures and house were being blasted by a nuclear explosion – a bit like the graphics in the grim ‘[protect and survive nuclear bomb guidance](https://youtu.be/UgOybc8Jdoo)
We continue to slide towards black mirror
How socialist. In my day people didnt give you free heat, you produced it from your own innards. People have lost that skill, we used to stand around as a family, join hands and power our appliances with our decency and sense of hardworking patriotism.
The real question is, how many do we have to deport or hang to bring this back?
49 comments
#boringDystopia
£2k won’t pay for your heating for a year
It’s porridge. Ready Brek is made out of porridge.
That BIG FAMILY PACK bit at the top makes it look like a box of washing powder
“Please sir, can I have some more heating?”
Aldi has their own brand of these. £1.50, bigger box. You won’t get the heating paid though.
In fairness to ready brek, they’ve been running the same competition to win heating costs for several years, so it’s not quite as crass as it first appears. But the optics of it certainly hit differently this winter and it should maybe have been reconsidered.
Especially as the prize is £2000, based on the average dual-fuel bill for a 3-bedroom medium sized house as calculated by British Gas.. In June 2022. Today, that figure is £2500, and by the time the competition closes in May 2023, it’ll be £3000. So it’s less paying your heating bills for a year, and more here’s £2k, just be grateful and hope prices don’t rise further.
But dry Ready Brek might be good for lagging your loft space!
I thought the brand was Sunlit Uplands
If you remember the advertising from the late 70’s, the brand has this association with heat.
I was that kid trudging to school in a duffle coat in the snow loaded up on Ready brek.
https://youtu.be/wnd1jKcfBRE?t=113
The difference between porridge and readybrek is one is better.
So while Shelia’s being electro-cured, let’s see what Peter’s won. That’s right – it’s fuel!
[Remember to remain indoors!](https://youtu.be/0WsuaYh_hkg)
They’ve literally always been doing this
I eat ready brek cold with honey 😋
Ahh, desiccated porridge- there’s nothing that says school mornings more than the Ready Brek dust permeating the air spring the breakfast table as it clings to the inner packaging like it’s life depends on it.
Fuck Ready Brek, I’m still waiting for my glow!
They ran a bunch of TV ads in the 70s and 80s where little kid has a bowl and they literally glowed all the way to school. I begged my mum to buy this awful stuff and grimly struggled through the sawdust taste so I could impress my friends.
If I didnt speak English I’d think it was aspestos or rat poison
I particularly like the constant bank adverts saying times are tough and ‘we’re helping’.
A rebrand to Ready Brexit coming up?
Presumably writing “Win £400 quid” does not sound as exciting.
What a prize!!!
Ready Brek’s slogan has been “Central Heating for Kids” since at least the ‘80s – maybe earlier So there’s a tie in with these competitions
According to the old advert they are the central heating:
https://youtu.be/SVAvA6fP8Xw
was lovely
Back in the 70/80s Ready Brek was your central heating.
“It’s central heating… for everyone”
LOL. Can’t afford to heat your home but will still waste money on branded products. Love the irony of this promotion/advertising.
Based on the below prices, who on earth is buying Ready Brek?
Ready brek 450g £2.20. Tesco Porridge oats 1kg £1.25. Scotts porridge oats 1kg £1.95
We need that in this freezing weather. At least in the UK.
If you thinking rationing your energy is fun, just wait until we’re rationing water
Why does the big family pack banner give me persil vibes
You don’t need heat or Ready Brek. Get two twigs, rub em together, job’s a good’un 👍
They’ve been doing this for 40 years..
I love Ready Brek
Porridge but not as nice 🤮
That picture of a house was used in the Protect and Survive nuclear war information campaign of the 1980s.
I remember the ads from the 80’s with the glow kids. My brother and I were convinced that it really worked. We’d stare at our skin going cross eyed until we convinced ourselves we were glowing 🤣
Many years ago they used to advertise it as ‘central heating for kids!’ At last it may be true!
Where can I get this I need it now
Haven’t ready brek been running this for years though? Even before ‘heat or eat’
Where did you find it? Can’t find ready brek anywhere
Not big on breakfast generally.. nowt wrong with porridge tho!
Plain with a handful of mixed fruit to give it a bit of sweetness as I don’t otherwise take sugar
Ready break was the meal mum made you ate as a kid, then you learned it slapped as an adult 🤣
Is that real?
Given they used to advertise with the slogan “Central heating for kids”, do you just win a year’s supply? 😈
For a sec I thought you meant like the figures and house were being blasted by a nuclear explosion – a bit like the graphics in the grim ‘[protect and survive nuclear bomb guidance](https://youtu.be/UgOybc8Jdoo)
We continue to slide towards black mirror
How socialist. In my day people didnt give you free heat, you produced it from your own innards. People have lost that skill, we used to stand around as a family, join hands and power our appliances with our decency and sense of hardworking patriotism.
The real question is, how many do we have to deport or hang to bring this back?
Fucking state