I have a startup in Denmark – but want to sell my upcycling product Track Connectors in Sweden. Which stores/chains/?? would be best for me to contact? Or how would I best broaden awareness of it in Sweden?

I have a startup in Denmark – but want to sell my upcycling product Track Connectors in Sweden. Which stores/chains/?? would be best for me to contact? Or how would I best broaden awareness of it in Sweden? from sweden

21 comments

  10. The product is too easy to copy so any established store seeing good sales will dump you and order in bulk from china.

    Therefore you need to own the end customer.

    So:

    1. Make a Lego version as well

    2. Get a shopify site and activate Klarna payment (a must to sell online in Sweden). Then market it on instagram #brio #lego and send to big Lego accounts for review

    3. Google ads anything Lego/brio

    4. Ads on Blocket.se

  11. Try to get contact with lekolar. They are Company that basically sells toys to kids in school and preschool. My kids at preschool would love this. Not sure about the process but if you can manage it would be a massive amount of customers being reached.

  13. Maybe a bit off-topic but was excited to see you here on Reddit and wanted to give you some feedback as an almost-customer.

    I am Swedish and a mom of two BRIO-crazy boys. One of them loves to build in different levels and we constantly run out of bridges and support structures. So when I saw your product I was excited. This was IT. I was totally getting them some of those connectors for Christmas.

    But then I went over to the website and I ended up not buying any.

    First all the packages were really confusing and I couldn’t figure out which one would be right for us. What even where all these different things? All I wanted where the cool Brio-to-duplo connectors from the video and now all of a sudden there are all these different things.

    And then I thought they were really expensive, especially the bigger packs – and I felt we probably wanted 5-10 connectors at least. And again I wanted just the connectors and not “all that other stuff”.
    I wish I could have bought exactly the ones I wanted like “lösgodis” instead of some packages.

    Hope the feedback helps you and good luck! I think you are definitely onto something.

  14. I bought a pack of this after seeing you Reddit ad, i think i could be a hot with my kids then they are older but three years old is a bit too young.

    I like the connector pices that goes between the tracks, but the round ones with a peg is a lot harder to get working.

  15. Curious question, haven’t Brio and Lego patents on their products, can you be sued from both companies?

  17. Damn, my childhood could have been so much easier. I had to use kapla blocks and they would always slip and fall

  18. I think Day Care and Nursery schools might be a good market to consider. At least here in the US, many people don’t have many BRIO or Duplo at home because of cost. But nursery schools do have a lot of these two toys and would probably love having a way to extend their use.

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