This has bothered me ever since these handwashing posters started popping up at the start of the pandemic. They couldn’t have just gone with “act” for a punchier slogan?
This has bothered me ever since these handwashing posters started popping up at the start of the pandemic. They couldn’t have just gone with “act” for a punchier slogan?
5 comments
Send your CV to THL for an ad campaign designer position I guess?
or Big impaction
Small act big impact sounds a bit weird tbh. Feels something is lacking.
Small action big impact separates the two phrases somehow.
Not seen such up here. Only FI/SV text. Not read them though.
You’ll have a great career at BesserWisser.com. Maybe study some communications/AD stuff to really get a head start?
I personally have no idea what sort of AD THL was using or why they went for this slogan. But if forced to guess, I’d say the selection of ”action” instead of ”act” is usually done to avoid double entendre. Pretty basic stuff.