Brewdog boss pays out £500,000 in gold can row

24 comments
  1. >All in all, it ended up costing me around £470,000 – well over 2 and a half years’ salary

    Fuck off you tit. The company paid it not you.

  2. Desperately trying to cling on to any shred of legitimacy or credibility.

    Regardless of what this guy does, it won’t impact the company. Dickhead or not, Brewdog were too big to fail even before it turned out the company is god awful to work for, and by all accounts this guy is a bit of a tit.

  3. I can’t seem to escape this guy- my LinkedIn wall is plastered with his posts, and now Reddit too.

    Everything he does is performative- I fully believe that this is a stunt, perfect for yet another one of his “look, we are so cool- we f-ed up, but we owned up to it and delivered on our promise” posts.

  4. Didn’t this company had another scandal like a year ago something with their employes? There is a brewdog nearby where I live, every month you see new faces there

  5. >”All in all, it ended up costing me around £470,000 – well over 2 and a half years’ salary,” he added.

    Right, let’s put this another way. He has a 24% stake in Brewdog, which is valued at about $2 billion. Let’s call that £400m stake his net worth, although in reality it’s defo a lot higher.

    This payout is around 0.1% of his worth. If you are worth £100k, it’s equivalent to you paying 100 quid. And he has the gall to fucking *cry* about it

  6. Surely the cans are actually made of ‘solid’ gold. They’re hardly the liquid or gaseous form of the metal are they? It’s down to interpretation.

  7. I don’t want to defend the guy really… but the ASA I think is assuming that the entire volume of the can would be gold. It wouldn’t be a can then. It’d be a can shaped gold brick.

    I think to make a solid gold can, you’d need around 100g of actual gold. The weight of an aluminium tin can is around 15g, that’s about 5.5 cubic cm of material. 5.5 cubic cm of gold is about 100g. That’s £5k or so. Means £15k is actually a pretty good deal.

    That’s vs the volume of a full can including contents which would be 354 cubic cm, the equivalent being nearly 7kg of gold which is around £357k

  8. Brewdog beers aren’t bad, but the company and the guy who runs it aren’t trustworthy at all. They sold themselves as a bewery of two blokes and a dog making it big because of their excellent beers but forgetting to mention the large cash input from their venture capitalist backers. They bleat about their ethics while treating their workers appallingly. Their marketing has always been a bit dishonest, e.g. releasing pictures of planned new drinks that look awful & guaranteed to stir up online chatter only to reveal that the real thing was completely different. During the recent world cup, they were “anti sponsers” of the football by donating some profits from their least popular beer to a charity while profiting from the tournament by showing all the games in their pubs. Now, we find out that they lied about another promotion… I’m shocked I tells ya. Shocked.

  9. This isn’t the first time these idiots have messed up like this. A couple of months ago I recall the same CEO posting a qr code on his LinkedIn for people to have a drink on him. Guess what? People ended up stranded in restaurants because the code didn’t apply to 95% of their beers, and had a limit on how many people could redeem it.

    People where absolutely livid.

  10. Didn’t the company also recently catch flak for rolling out a marketing campaign against the human rights violations in Qatar with one hand while signing a distribution deal for the World Cup with the other? If you must be a twat, at least make an effort.

  11. I love the beer but this isn’t the first time he’s in hot waters (bullying / harassment comes to mind). Where there’s smoke there is fire. Seems like a twat.

  12. I’m sure he’ll be able to sleep easy on his big bed of money, safe in the knowledge he still has the many millions he’s been grifting from his equity for punks con.

  13. Glad that’s sorted out for some free-ish exposure. Now, back to the toxic work environment and harassment that needs to be resolved?

    Been boycotting their drinks for a couple of years now

  14. That’s what you get for false advertising bitch. You’re not a victim. Now how about you take your overpriced sub par ‘beer’ and fuck off. This is years of Karma for trying to drive out small independent breweries to try and make your piss weak, tasteless yellow fizz water marketable.

  15. Honestly baffled at people trying to work out what happened when in reality Watts lied and arrogantly assumed he’d get away with it because it’s a complete arsehole who thinks his customers are idiots.

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