>My amusement quickly turned to horror: it had taken ChatGPT roughly 30 seconds to create, for free, an article that I charged £500 for.
Yup. If you are a white collar worker and you don’t have a chatGPT window open in another tab, you should have.
I don’t think it will, for a few reasons:
Firstly, copywriting is a highly creative and nuanced task that requires a deep understanding of language, storytelling, and branding. While AI can generate simple text, it currently lacks the ability to fully understand the subtleties and nuances of human language and communication.
Secondly, copywriting often requires a deep understanding of the target audience and the ability to tailor messages to specific demographics. AI may be able to generate text that is tailored to a specific audience, but it lacks the ability to truly understand and empathize with that audience.
Thirdly, copywriting is an iterative process that requires feedback, revisions, and editing. AI-generated text may not always be up to par with human-generated text, and it lacks the ability to receive feedback and iterate on its work.
So far AI can create a generic articles and generic art it struggles with specific changes. It can spit out article about Tower of London but if you look at it and say I Need more details in paragraph 3 and some more details about engineer who made it it will struggle. Same with art. “Generate a mech robot fighting alien” will give you decent Pacific rim style robot and alien but if you go and say I want alien to look more friendly and I need robot to look like it can throw stronger punch it will give you 20 iterations non of them matching what you want.
Ai can get you started but currently human needs to finish the last 20% of a work that are responsible for work going from okayish to good and great. I don’t see that changing over next decade yet.
When first self driving cars came about we were told drivers will be replaced within 5 years year we are still here.
People over estimated how quickly tech will progress over next few years and often underestimate how quickly it will progress over next 50 years
Most stuff you read now is written by AI. Check out Conte for example.
Just fill in a form and it’ll make convincing content for you.
Nothing is real anymore and that’s going to get MUCH worse. In less than a decade there will be no perceivable different at all.
I’m pretty sure ChatGPT bot could generate almost all Daily Mail and Daily Express articles; *they just need to train it to love the Conservative Party and the Royal family and hate foreigners.*
More AIophobia from the Guardian. This will do the work that British copywriters don’t want to do…
I’m a copywriter…
Maybe the science degree I started because I was bored isn’t such a waste of time as I first thought.
In all seriousness, I think we’ll be ok for a while yet, but maybe it will free us up from the boring task that’s writing SEO optimised copy. You know, the crap at the bottom of a website that no one reads and is there purely because of Google.
Be better at copywriting then so an ai cant do your job better than you
Artificial intelligence (AI) has the potential to automate certain tasks that are currently done by humans, including some aspects of copywriting. However, it is unlikely that AI will completely replace the role of a copywriter. Copywriting is a creative task that requires a deep understanding of the target audience, the brand, and the message to be conveyed. While AI may be able to assist with certain aspects of copywriting, such as researching keywords or generating headlines, it is unlikely to be able to fully replicate the creativity and strategic thinking that a human copywriter brings to the task. Additionally, AI is not yet able to fully understand and adapt to the nuances of human language, particularly in creative contexts.
are you a doctor, driver, pilot, engineer, reporter, presenter, chef, waiter, cashier, ******,****, etc etc??
then you can be guarenteed that AI is going to take your job. this is not a situation of ‘maybe’ only a matter of when.
I’m also a copywriter and while I had this fear too at first, after actually using AI that can supposedly do this, I no longer fear it at all.
AI can give you a generic, unsourced article without any fact-checking, nuance or information specific to a company. What it can’t do is what I do: interview companies to figure out exactly what they do, how they do it and why their core customers should care within ten to twenty minutes, then write highly personalised text around that subject, find relevant sources to persuade potential customers, fact check everything, and then monitor the results and adjust according to feedback and data. Maybe in the future AI will be able to do this, but right now it’s nowhere near that stage.
AI is decent for SEO keyword stuffing type articles, or generic content that’s just there to show Google you updated your site’s blog (and I do actually use it for this). But for email campaigns, editorials, social media content and anything else people are actually going to read, you still need a human.
Can it create governmental policies that don’t benefit the rich and fuck over the poor, as there’s a massive bunch of bellends in Westminster it could happily replace
Sure copy writers may well be out of a job in 10 years, but the fact checking market for commercial copy will just be opening up.
The day will come when all our jobs are redundant. Then it’ll be a case of who’s logic engine (it’s not AI in my book unless it’s self aware) is better. Larger corps will strangle smaller ones out and we’ll be left with alliances of large conglomerates.
That day most likely won’t be in the next 20 years, we haven’t figured out how to stop shooting at each other yet.
Just saying.
I asked OpenGPT to respond in the style of adam Curtis:
>Prompt: Write dialogue in the style of an adam curtis documentary on the unexpected consequences of opengpt being released and its effect on copywriting and society at large. Do so in a style that emphasises the fear and malaise and the wrong turns taken to combat it
> Narrator: “In the early days of the internet, a new technology called OpenGPT was released. It promised to revolutionize the world of copywriting, making it easier and more efficient for businesses to create content. But as the years passed, it became clear that the consequences of this technology were far more sinister than anyone could have predicted.”
>Interviewee 1: “When OpenGPT first came out, I thought it was a godsend. As a copywriter, it meant I could produce more content in a shorter amount of time. But as I started using it more and more, I began to notice something strange. The language it produced was eerily similar to that of real people. It was as if it had a mind of its own.”
>Narrator: “As the technology progressed, it became clear that OpenGPT was not just a tool for copywriting, but a powerful weapon in the hands of those who sought to manipulate public opinion. It was used to create fake news stories, spread misinformation, and even influence elections.”
>Interviewee 2: “I remember when the first reports of OpenGPT being used for political propaganda came out. It was like a punch in the gut. We had created something that was being used to spread lies and deceive people. It was a nightmare.”
>Narrator: “In a desperate bid to combat the spread of misinformation, governments and tech companies began to implement stricter controls on the use of OpenGPT. But these measures only served to further entrench the power of those who controlled the technology. It was a classic case of the cure being worse than the disease.”
>Interviewee 3: “Nowadays, the use of OpenGPT is heavily monitored and regulated. But the damage has already been done. We live in a world where the truth is constantly being distorted and manipulated. It’s a scary thought that something as simple as a piece of software could have such a profound impact on society.”
>Narrator: “OpenGPT was supposed to be a tool for progress, but it has instead become a symbol of the unexpected consequences of technology. A reminder of how easily we can be led down the wrong path, and the dangers of blindly trusting in the promise of progress.”
15 comments
>My amusement quickly turned to horror: it had taken ChatGPT roughly 30 seconds to create, for free, an article that I charged £500 for.
Yup. If you are a white collar worker and you don’t have a chatGPT window open in another tab, you should have.
I don’t think it will, for a few reasons:
Firstly, copywriting is a highly creative and nuanced task that requires a deep understanding of language, storytelling, and branding. While AI can generate simple text, it currently lacks the ability to fully understand the subtleties and nuances of human language and communication.
Secondly, copywriting often requires a deep understanding of the target audience and the ability to tailor messages to specific demographics. AI may be able to generate text that is tailored to a specific audience, but it lacks the ability to truly understand and empathize with that audience.
Thirdly, copywriting is an iterative process that requires feedback, revisions, and editing. AI-generated text may not always be up to par with human-generated text, and it lacks the ability to receive feedback and iterate on its work.
So far AI can create a generic articles and generic art it struggles with specific changes. It can spit out article about Tower of London but if you look at it and say I Need more details in paragraph 3 and some more details about engineer who made it it will struggle. Same with art. “Generate a mech robot fighting alien” will give you decent Pacific rim style robot and alien but if you go and say I want alien to look more friendly and I need robot to look like it can throw stronger punch it will give you 20 iterations non of them matching what you want.
Ai can get you started but currently human needs to finish the last 20% of a work that are responsible for work going from okayish to good and great. I don’t see that changing over next decade yet.
When first self driving cars came about we were told drivers will be replaced within 5 years year we are still here.
People over estimated how quickly tech will progress over next few years and often underestimate how quickly it will progress over next 50 years
Most stuff you read now is written by AI. Check out Conte for example.
Just fill in a form and it’ll make convincing content for you.
Nothing is real anymore and that’s going to get MUCH worse. In less than a decade there will be no perceivable different at all.
I’m pretty sure ChatGPT bot could generate almost all Daily Mail and Daily Express articles; *they just need to train it to love the Conservative Party and the Royal family and hate foreigners.*
More AIophobia from the Guardian. This will do the work that British copywriters don’t want to do…
I’m a copywriter…
Maybe the science degree I started because I was bored isn’t such a waste of time as I first thought.
In all seriousness, I think we’ll be ok for a while yet, but maybe it will free us up from the boring task that’s writing SEO optimised copy. You know, the crap at the bottom of a website that no one reads and is there purely because of Google.
Be better at copywriting then so an ai cant do your job better than you
Artificial intelligence (AI) has the potential to automate certain tasks that are currently done by humans, including some aspects of copywriting. However, it is unlikely that AI will completely replace the role of a copywriter. Copywriting is a creative task that requires a deep understanding of the target audience, the brand, and the message to be conveyed. While AI may be able to assist with certain aspects of copywriting, such as researching keywords or generating headlines, it is unlikely to be able to fully replicate the creativity and strategic thinking that a human copywriter brings to the task. Additionally, AI is not yet able to fully understand and adapt to the nuances of human language, particularly in creative contexts.
are you a doctor, driver, pilot, engineer, reporter, presenter, chef, waiter, cashier, ******,****, etc etc??
then you can be guarenteed that AI is going to take your job. this is not a situation of ‘maybe’ only a matter of when.
I’m also a copywriter and while I had this fear too at first, after actually using AI that can supposedly do this, I no longer fear it at all.
AI can give you a generic, unsourced article without any fact-checking, nuance or information specific to a company. What it can’t do is what I do: interview companies to figure out exactly what they do, how they do it and why their core customers should care within ten to twenty minutes, then write highly personalised text around that subject, find relevant sources to persuade potential customers, fact check everything, and then monitor the results and adjust according to feedback and data. Maybe in the future AI will be able to do this, but right now it’s nowhere near that stage.
AI is decent for SEO keyword stuffing type articles, or generic content that’s just there to show Google you updated your site’s blog (and I do actually use it for this). But for email campaigns, editorials, social media content and anything else people are actually going to read, you still need a human.
Can it create governmental policies that don’t benefit the rich and fuck over the poor, as there’s a massive bunch of bellends in Westminster it could happily replace
Sure copy writers may well be out of a job in 10 years, but the fact checking market for commercial copy will just be opening up.
The day will come when all our jobs are redundant. Then it’ll be a case of who’s logic engine (it’s not AI in my book unless it’s self aware) is better. Larger corps will strangle smaller ones out and we’ll be left with alliances of large conglomerates.
That day most likely won’t be in the next 20 years, we haven’t figured out how to stop shooting at each other yet.
Just saying.
I asked OpenGPT to respond in the style of adam Curtis:
>Prompt: Write dialogue in the style of an adam curtis documentary on the unexpected consequences of opengpt being released and its effect on copywriting and society at large. Do so in a style that emphasises the fear and malaise and the wrong turns taken to combat it
> Narrator: “In the early days of the internet, a new technology called OpenGPT was released. It promised to revolutionize the world of copywriting, making it easier and more efficient for businesses to create content. But as the years passed, it became clear that the consequences of this technology were far more sinister than anyone could have predicted.”
>Interviewee 1: “When OpenGPT first came out, I thought it was a godsend. As a copywriter, it meant I could produce more content in a shorter amount of time. But as I started using it more and more, I began to notice something strange. The language it produced was eerily similar to that of real people. It was as if it had a mind of its own.”
>Narrator: “As the technology progressed, it became clear that OpenGPT was not just a tool for copywriting, but a powerful weapon in the hands of those who sought to manipulate public opinion. It was used to create fake news stories, spread misinformation, and even influence elections.”
>Interviewee 2: “I remember when the first reports of OpenGPT being used for political propaganda came out. It was like a punch in the gut. We had created something that was being used to spread lies and deceive people. It was a nightmare.”
>Narrator: “In a desperate bid to combat the spread of misinformation, governments and tech companies began to implement stricter controls on the use of OpenGPT. But these measures only served to further entrench the power of those who controlled the technology. It was a classic case of the cure being worse than the disease.”
>Interviewee 3: “Nowadays, the use of OpenGPT is heavily monitored and regulated. But the damage has already been done. We live in a world where the truth is constantly being distorted and manipulated. It’s a scary thought that something as simple as a piece of software could have such a profound impact on society.”
>Narrator: “OpenGPT was supposed to be a tool for progress, but it has instead become a symbol of the unexpected consequences of technology. A reminder of how easily we can be led down the wrong path, and the dangers of blindly trusting in the promise of progress.”