Haven’t had a Vienetta in over two decades, looks like HB are still using the same picture! Used to be an effort to cut off a slice with all the layers!

8 comments
  1. When I flew the coop I celebrated by eating an entire Vienetta log, only because the mother wasn’t there in my gaff to judge me. Explosive trots made me regret my action & gave me an understanding of how much sugar was in it. I’ve never wanted it since.

  2. I was watching a program on the ‘Ice Cream wars’ where HB were trying to get a competitive advantage over, I think Walls, without actually spending much extra on the product. They tried making a dessert with thin layers of chocolate & ice-cream but it wasn’t very appealing. One of the production machines had a glitch and was feeding the ice-cream layer too fast and it piled up in a ripple effect. Some smart person on the ground saw this as a feature rather than something to be fixed and the Vienetta was born, and ruled the market for decades.

  3. in the 80s, It used to have a little tray that was part of the manufacturing process, it had tiny little upturned edges, and when you went to cut it, the tray would stop the knife.

    I doubt that’s still part of the modern one, but my wife loathes them and we aren’t allowed them in the house. She loves romantica though.

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