Despite promising to stop investing in Russia, Heineken launched as many as 61 new products in the Russian market last year, Follow the Money reports
Despite promising to stop investing in Russia, Heineken launched as many as 61 new products in the Russian market last year, Follow the Money reports
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Summary and translation of the full article:
* In March 2022, Heineken announced that it was leaving Russia. However, the sale process has been more difficult than anticipated.
* Despite pledging to stop investing in Russia due to the war in Ukraine, Heineken launched 61 new products in Russia in 2022, accounting for 720,000 hectoliters of additional sales of beer and soft drinks.
* Heineken’s Russian branch launched three new sub-brands in the Russian market: Amstel Fresh, Amstel Extra, and Amstel Natur Wild Berries.
* The company sees many opportunities in the soft drink market in Russia and has launched several lines, including Royal Cola, Tony Lemony, Botanic Secret, and the revamped Solar Power.
* Heineken hired 243 new employees in Russia in 2022, but it is unknown how many left.
Sanction them, kick them out and let the go make their shitty potato beer in Russia
Not surprised, all companies which wanted to pull out did it during first months of war…
Rest just told pr statement and keep working directly or via their affiliated russian companies,
— without governmental pressure (which not present) most of western companies would be fine doing business with everyone who brings them profit regardless of how disgusting anti-humane and warmongering regime is.
Guess I’ll continue never drinking a drop of their swill.
You ca always count on companies from the Netherlands to love Russia and help its economy!
Let me guess, the piece of shit ING bank is still there ans so is Philips???
When will the EU start sanctioning these piece os shit and their leadership who helps prolonging the war and genocide?
Makes me wonder, does Austria have any companies operating there?
Starting today, I will not drink another Heineken beer ever. I will also tell all my friends to stop drinking Heineken everywhere on earth. I will be drinking Guinness. What beer will you drink instead of Heineken?!
Starting today, I will not drink another Heineken beer ever. I will also tell all my friends to stop drinking Heineken everywhere on earth. I will be drinking Guinness. What beer will you drink instead of Heineken?!
As a Dutchman I feel deeply ashamed. I will start drinking our really local beers instead of the ones owned by Heineken.