yeah of course they would. Government however should be for the benefit of people, not profits.
The thing is alcohol needs almost no marketing other than to reinforce brand awareness
I do wish each ad wasn’t about friends gathering to drink fuvking stella or some other beer
I was properly amazed when the Scottish government claimed as part of their proposals that “[Without branding and marketing, alcohol products in the beverage subsector are essentially variations of the same thing](https://twitter.com/mrblairbowman/status/1613105489855782918?t=ADM6UlYpNwYp5SeTd9z_vQ&s=19).” – it read more like John Knox than the government who names Whisky as one of it’s world-leading exports and has a huge amount of rural employment, tourism, and industry tied to distilleries.
To me this is a real instance of throwing the baby out with the bathwater. Straightforwardly, if other countries all implemented the rules they’re considering, without branding for individual distilleries a huge portion of the Scottish rural economy would collapse. I’m frankly not sold on the idea that an advertisement for visiting the Lagavulin distillery carries the same social cost as an advertisement for Carling. It’s absurd they feel the need to regulate branded merchandise actually for sale within distilleries.
Why are so many people so blind to the fact that the only way to help those who are alcohol dependent is to have good, acessable mental health resorces?
Like someone is going to suddenly not use alcohol as a coping mechanism anymore because it’s not served in a branded glass. Are they for real?
I can get behind a lot of this but some of the proposals are just mad. How is stopping distillery’s from selling branded merchandise going to help reduce damage from alcohol, all it will do is reduce tourism from tours. Also stopping pubs from using branded glasses seems a bit pointless. The Scottish alcohol industry and pubs are going to have a rough time for sure with proposals like this in addition to the bottle return scheme with all the costs and logistical problems it will cause.
Alcohol and gambling advertising should be banned. This is insane.
Yet another policy and law from SNP, that was never on a manifesto and public never asked to vote on. This shambles of a country deserve the leaders they vote in. Ban everything SNP.
I’ll be honest, I actually think it would be a cultural loss for any part of the UK to lose alcohol marketing.
Advertising nowadays is pretty messed up, but in the past adverts created culture in and of themselves, and alcohol has been one of the longest advertised.
I’d restrict alcohol companies from using any form of ‘targeted’ advertising, absolutely that should never be allowed for alcohol advertising to be targeted.
But I’m from Northern Ireland, we have the Bushmills Distillery on our bank notes for fuck’s sake.
Tax the shit out of it like whisky already is. I enjoy a bottle of whiskey just once or twice a year.
I’m dubious whether restrictions on advertising and branding would work.
I’m of the opinion that once there’s a clear health message in place (like ‘cigarettes cause lung cancer’) and that message is ingrained in the public consciousness then you see a gradual decline of uptake and use of a substance. Anything around that is mere frippery.
For alcohol the money would be better spent establishing the message, publicising the message and having adequate treatment and support for addicts, including dealing with the social issues that cause problem drinking.
Scotland has alcohol addiction and health problems.
Critics: Do something!!
Scottish Government introduces minimum prices for units of Alcohol to help prevent deaths or injuries from youngsters binge-drinking, then *proposes* banning Alcohol advertising.
Critics: No! Not like that! :'(
Tiny violin’s for drug dealers.
Had it tough over Corona? Get tae fuck.
As someone in this industry, this is a more complex issue than the idea/narrative this articles title is trying to suggest.
These proposals would ruin Scotland’s Whiskey industry and history.
The intention of this proposal is to make packaging essentially universal/white label, a lot like tobacco without many descriptors such as age statement, barrel finishing, methods of production.
It is argued that this is ‘marketing’ but the age statement, barrel type, region and distillery on whiskey labels all have meaning to the consumer and the flavour of the product.
A bottle of bells is not the same as a sherry finished Islay however under these proposals, they would have to be labeled essentially the same.
This would result in cheap 18 quid a bottle blends remaining, and the historic, cultural asset distilleries renowned worldwide being eliminated, as under the proposals ‘they are the same’.
Who thought they would take this lying down? It is scummy but it is what tobacco companies do, what junk food companies do, and what gambling companies do. Until lobbying is made illegal, expect any industry to lobby the government whenever they feel their profits under threat.
14 comments
yeah of course they would. Government however should be for the benefit of people, not profits.
The thing is alcohol needs almost no marketing other than to reinforce brand awareness
I do wish each ad wasn’t about friends gathering to drink fuvking stella or some other beer
I was properly amazed when the Scottish government claimed as part of their proposals that “[Without branding and marketing, alcohol products in the beverage subsector are essentially variations of the same thing](https://twitter.com/mrblairbowman/status/1613105489855782918?t=ADM6UlYpNwYp5SeTd9z_vQ&s=19).” – it read more like John Knox than the government who names Whisky as one of it’s world-leading exports and has a huge amount of rural employment, tourism, and industry tied to distilleries.
To me this is a real instance of throwing the baby out with the bathwater. Straightforwardly, if other countries all implemented the rules they’re considering, without branding for individual distilleries a huge portion of the Scottish rural economy would collapse. I’m frankly not sold on the idea that an advertisement for visiting the Lagavulin distillery carries the same social cost as an advertisement for Carling. It’s absurd they feel the need to regulate branded merchandise actually for sale within distilleries.
Why are so many people so blind to the fact that the only way to help those who are alcohol dependent is to have good, acessable mental health resorces?
Like someone is going to suddenly not use alcohol as a coping mechanism anymore because it’s not served in a branded glass. Are they for real?
I can get behind a lot of this but some of the proposals are just mad. How is stopping distillery’s from selling branded merchandise going to help reduce damage from alcohol, all it will do is reduce tourism from tours. Also stopping pubs from using branded glasses seems a bit pointless. The Scottish alcohol industry and pubs are going to have a rough time for sure with proposals like this in addition to the bottle return scheme with all the costs and logistical problems it will cause.
Alcohol and gambling advertising should be banned. This is insane.
Yet another policy and law from SNP, that was never on a manifesto and public never asked to vote on. This shambles of a country deserve the leaders they vote in. Ban everything SNP.
I’ll be honest, I actually think it would be a cultural loss for any part of the UK to lose alcohol marketing.
Advertising nowadays is pretty messed up, but in the past adverts created culture in and of themselves, and alcohol has been one of the longest advertised.
I’d restrict alcohol companies from using any form of ‘targeted’ advertising, absolutely that should never be allowed for alcohol advertising to be targeted.
But I’m from Northern Ireland, we have the Bushmills Distillery on our bank notes for fuck’s sake.
Tax the shit out of it like whisky already is. I enjoy a bottle of whiskey just once or twice a year.
I’m dubious whether restrictions on advertising and branding would work.
I’m of the opinion that once there’s a clear health message in place (like ‘cigarettes cause lung cancer’) and that message is ingrained in the public consciousness then you see a gradual decline of uptake and use of a substance. Anything around that is mere frippery.
For alcohol the money would be better spent establishing the message, publicising the message and having adequate treatment and support for addicts, including dealing with the social issues that cause problem drinking.
Scotland has alcohol addiction and health problems.
Critics: Do something!!
Scottish Government introduces minimum prices for units of Alcohol to help prevent deaths or injuries from youngsters binge-drinking, then *proposes* banning Alcohol advertising.
Critics: No! Not like that! :'(
Tiny violin’s for drug dealers.
Had it tough over Corona? Get tae fuck.
As someone in this industry, this is a more complex issue than the idea/narrative this articles title is trying to suggest.
These proposals would ruin Scotland’s Whiskey industry and history.
The intention of this proposal is to make packaging essentially universal/white label, a lot like tobacco without many descriptors such as age statement, barrel finishing, methods of production.
It is argued that this is ‘marketing’ but the age statement, barrel type, region and distillery on whiskey labels all have meaning to the consumer and the flavour of the product.
A bottle of bells is not the same as a sherry finished Islay however under these proposals, they would have to be labeled essentially the same.
This would result in cheap 18 quid a bottle blends remaining, and the historic, cultural asset distilleries renowned worldwide being eliminated, as under the proposals ‘they are the same’.
Who thought they would take this lying down? It is scummy but it is what tobacco companies do, what junk food companies do, and what gambling companies do. Until lobbying is made illegal, expect any industry to lobby the government whenever they feel their profits under threat.