Purplebricks: Struggling online estate agent puts itself up for sale

22 comments
  1. Feel for those who’ll lose their jobs.

    It’s not just online.
    They’re real people.

  2. Ok I’ll put an offer in….£45 quid…plus a £1.2 million holding and processing fee…take it or leave it

  3. I know a number of people who worked at their head office; there was a mass exodus last year amongst loads of redundancies. The writing’s been on the wall for a while.

  4. Their business model is good. I cannot see why they cannot are struggling. Their rental equivalent openrent is doing well.

  5. I believe in removing the middle man but agents have financial incentives to find you property. Open rent has many premium options to generate income PB provides no incentive to sell once they have their up front payment. From my experience in the painful home sales I have been through is that up front costs are not attractive to sellers

  6. Had a meeting at their HQ years ago. The CEO (I think he was called Michael) was apparently so busy that they said we might need to wait a few hours to start the meeting. I told them they had 30 minutes max and then I was leaving. He did eventually show up, but was an absolutely prick. Bunch of arrogant tossers with a shitty asp.net website.

  7. A lot of people can no longer afford to move, so companies like this were always going to struggle in this market. When people cannot afford to move up the ladder (or onto it) and when estate agents are horrifically oversaturated, something has to give.

  8. Must’ve been my fault for dragging them through the DPS process and ending up only paying 50£ instead of the 3000£ they wanted.

    Whoever had to deal with them had a golden opportunity to short them into oblivion because it was clear that they are one of the worst run business anyone will ever encounter.

    I do feel for the people though because those who are left probably are struggling to find a job elsewhere.

  9. Having bought a house in the past 12 months it’s definitely a sellers market. If they cannot turn over a profit in this crazy market then it’s just bad business leadership IMO and they deserve it.

  10. Most EA’s will be going bust from the upcoming housing crash. It will 2008 2.0 this time, but much worse for the UK.

  11. Word of mouth bad reviews got them in the back and I think. They were very unprofessional to deal with and I had no faith in the afenta I dealt with there.

  12. As with many new disruptive industries often the initial wave fails to really take off. But I still think it’s almost a certainty that it will eventually and the high street estate agent’s days are numbered, and online only estate agents will come to dominate, or at least hybrid versions there of. The potential savings and efficiencies of doing business mostly online and not needing to rent physical premises will win out eventually

  13. As a house buyer I am not surprised. Purple Bricks are the worst to deal with as you have to work around their agents so if you can’t make that one day and time time you are buggered. In 2020 the market was so hot it wasn’t a problem but as the market has cooled buyers are not going to put up with those limitations.

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