I WANT BLOOD FOR THIS

14 comments
  1. Yeah, but what have the lazy asses at Gruyere done in the past 4 decades to protect their brand?

    Absolutely nothing!

  2. Having lived in the US for the last 20 years, this is not a surprise at all. Grocery stores have been selling “domestic Gruyère” for a while. They even sell French Comté as “French Gruyère” sometimes haha

  3. What do you expect from a country that doesn’t make anything the rest of the world wants? (outside of a few weapons, of course).

    Let them have their fake cheese, if it’s anything like their “cheddar”, it will be awful.

  4. The US only cares about its own trade marks. For anything else, they have a very “chinese” approach.

    Hypocritical, you may say.

    The rest of the world should follow, and do this to every American trade mark, lol. Let’s see how quickly they’ll throw a tantrum.

  5. What did we expect? An American judge has a case that requires minimal knowledge of geography, it was doomed to end badly!! Bloody Swedes and their cheese!

  6. On the one hand it does seem weird that a cheese can be made in exactly the same way as another cheese, be practically identical, cannot be called the same thing as the other cheese because it was made 1 mile across the border from the right region.

    On the other hand the fact that the US of all people just up and decided this is how things are pisses me off to no end and I am sure that now in the US there will be the worst cheeses ever seen being labelled as gruyère

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