How is weight loss advertised towards women in Norway?

I know in Japan, they literally present ads such as [this dieting ad](https://blog.gaijinpot.com/app/uploads/sites/4/2014/11/japanesediet1.jpg) \[They’re not girls, it’s adult women despite their physique.\] Other methods include promotions on Japanese media along the lines of: “[*Place this pad on your belly and let the gels do the work*](https://m.media-amazon.com/images/I/61P7Rv402tL._AC_SL1300_.jpg)” – Fact: doesn’t do shit at all! Including excessive intake of these [pills](https://ph-test-11.slatic.net/p/be03f1869c9d028f4dd95aef67c52da8.jpg) which according to the FDA contain Benzocaine – a local anesthetic used to relieve pain in both the mouth and gums.

I figure it’s a low-effort photo shop literally baiting women in Japan who fall victim to an impossible expectation in which seriously, being 50-70kg with 150-60cm in height is considered ***fat*** in Japan for what is a healthy weight in Europe or the west. In the eyes of beauty in Japan, they literally want them to be thin reaching the extent of being bulimic or brink of starvation just to be deemed as skinny.

The thing is that Japan is one of the healthiest countries there’s no point for them to diet when the food they’re used to eating provides them with the nutrients they need, the issue is the standard of beauty is way too rigid which results on women going on a diet despite already been thin at a healthy weight, but they are resorting to becoming like 30kg, 25kg or even below where their bones are visible. I swear that weight loss culture in Japan is *toxic* in terms of how it’s represented like:

* Diet pills
* < 45 KG – Accepted as skinny
* \> 45 KG – Fat
* Photo-shopped ads (deception)
* Thin as a skeleton to be seen as “beautiful”
* Healthy weight is still “fat” there
* Absurd methods of losing weight: eg. gel pads