I guess because it’s kinda basic. But in this case it’s also because it’s from the cheap “store brand” of Rema 1000.
As others have said, it’s the most basic of breads. Cheaper to produce compared to others. And since it’s cheap it’s often the first choice of large families. Large families buy a lot of groceries. If it wasn’t cheap, they would go somewhere else. Kneip is often sold at a loss just to keep bringing in the big customers.
The other bread is overpriced. It is a conspiracy. Kneip is proof bread does not need cost 20+ NOK.
That being said, brand name Kneip is the cheapest, lowest quality bread it is possible to make. I suspect they also sell it with a small loss to lure in more customers. At least the 5 NOK types.
It’s sold at a loss, but the other breads are also overpriced tbh.
I believe the main factor is that this is the store brand, and every one of the grocery chains have at least one bread that is dirt cheap compared to the rest. Bread is one of those crucial categories where it is seen as strategically necessary to have a very cheap alternative available in order to look good in price comparisons.
While it is also true that it is also has cheaper ingredients than many of the other alternatives, there are certainly othes breads in the same store that cost 3-5x more that are basically the same in terms of quality.
Cause big kneip wants to control the masses
Because it’s 15% sawdust. But seriously – if you want great bread for about 5-10kr a loaf then try baking your own! It’s seriously cost effective and they come out way better than any store loaf with a little practice.
Bread history has a lot of weird stories that may be more or less true.
Like (free from memory) “13 på dusinet” (13 in/on the dozen), meaning if you were caught skimping on quality breads and making them fluffy and airy to save ingredients and improve profits, you could be give an thorough beating in public.
Thus the expression and the baker’s fear that he would be wrong about weight or number of breads deliver, hence adding an extra bread for good measure.
Loss leader. Pulls you into the store and when you are there you buy other things.
Kneip is one of my favorites of the bread for grilled , I don’t know why but it just gets a nice texture when grilled. It’s not the best but it can’t be beat at that price.
Kneip in itself is just the type of bread. You have to look at the name it says prima wich is rema1000s own cheap brand. Same with frist price. Just cheap version of that type of bread. A high quality kneip from a renowned bakery would taste better most of the times.
A loaf of Kneip style bread is a fixture in every single grocery store price comparison, it is a well-known fact that those exact items that are included in “the standard shopping trip” cart gets special pricing.
It’s not as bad as everyone in this thread says, but you have to eat it the same day or toast it. If it is two days old, you can still make awesome grilled cheese sandwiches with it.
Because it’s the cheapest flour, salt, water and a little bit of yeast. You can make the same at home for 5kr maybe.
soylent kneip is made out of people
I actually work in mesterbakeren that makes all the bread for Rema 1000. Including this Prima kneip. It is cheap because of several reasons:
it has the most simple and cheap bag of all the breads,
it is made in the cheapest way, no forms or sides baked together (which causes alot of breads to get ruined before packing). It’s just dough automatically rolled onto the conveyor baking belt. Simple.
It also has a cheap recipe compared to a lot of the other breads we make. No sourdough, special flour or seeds. Just basic basic bread. With a high water content.
But with all this, mesterbakeren actually looses money making this bread. But Rema wants it anyway to have a cheap option for consumers. We make the money back on the fancy “handcrafted” breads..
It is subsidised to get poorer people to the store. There are lots of other store brand products that are priced at a third of the “normal brands”.
I seem to remember I could buy a coop kneip for 3 kr back in 2011. Does that sound right, or am I way off?
I mean kniep is good tho
Recomand cheap kneipp for toseters use (brødrister) improves it a lot. Especially with my new/old sunbeam radiant controlled toaster
“Kneipp” is a kind of bread, not a brand or anything, you can also find more expensive kneipp.
It’s a loss leader. Stores sell them for lower in order to draw in customers.
This, the very cheap Prima/First Price/xtra “grovbrød (half grain), and loff ( white bread) variants at around 8-10 NOK are perfectly okay, but they are in fact sold at a loss in hopes to make customers buy other things.
I buy these types of basic bread every week. Just slice up the bread in the store, put it in the freezer when you get back home, and when you need bread; put a few slices in the toaster for a few minutes and it almost tastes all the same. At least that’s what I think. Toasted bread tastes great either way. It’s what you put on top of the bread that decides how good it tastes. I’d rather buy basic bread and good tasting cheese or whatever than the other way around. I’m not paying 45 kr for a bread with some extra corn/nuts/whatever in it when I can have a perfectly good tasting bread (at least when you toast it) for 8 kr.
8 kr toasted basic brad with butter and østavind cheese with tomatoes and cumcuber; you won’t notice if the bread got some extra corn (or whatever) in it when what you put on top of it tastes great 👨🏻🍳🤌
There was a price war between neighboring stores around 1990, where they used Kneipbrød (as it was then called) as an advertised “loss leader” to attract customers. Meanwhile they raised the prices of just about everything else to make up for it.
All breads cost almost the same to produce, but they vary vastly different in price. Kneipp is probably in the ‘vg handlekurv’ which is a price comparison tool to illustrate how expensive each store is. The different stores make these groceries extra cheap to pretend they are the cheapest, to fool us into buying at their store. Those fuxxs!
Those buying the expensive bread subsidize those buying the cheaper bread… It’s almost as with everything else where you can buy cheaper/more expensive stuff of the same “category”.. like flying business class vs. economy ..
31 comments
Can’t believe it’s not air!
You get the nutrients you pay for.
because it fucking sucks
Because it’s the bare minimum of bread.
I guess because it’s kinda basic. But in this case it’s also because it’s from the cheap “store brand” of Rema 1000.
As others have said, it’s the most basic of breads. Cheaper to produce compared to others. And since it’s cheap it’s often the first choice of large families. Large families buy a lot of groceries. If it wasn’t cheap, they would go somewhere else. Kneip is often sold at a loss just to keep bringing in the big customers.
The other bread is overpriced. It is a conspiracy. Kneip is proof bread does not need cost 20+ NOK.
That being said, brand name Kneip is the cheapest, lowest quality bread it is possible to make. I suspect they also sell it with a small loss to lure in more customers. At least the 5 NOK types.
It’s sold at a loss, but the other breads are also overpriced tbh.
I believe the main factor is that this is the store brand, and every one of the grocery chains have at least one bread that is dirt cheap compared to the rest. Bread is one of those crucial categories where it is seen as strategically necessary to have a very cheap alternative available in order to look good in price comparisons.
While it is also true that it is also has cheaper ingredients than many of the other alternatives, there are certainly othes breads in the same store that cost 3-5x more that are basically the same in terms of quality.
Cause big kneip wants to control the masses
Because it’s 15% sawdust. But seriously – if you want great bread for about 5-10kr a loaf then try baking your own! It’s seriously cost effective and they come out way better than any store loaf with a little practice.
[https://en.wikipedia.org/wiki/Sebastian_Kneipp](https://en.wikipedia.org/wiki/Sebastian_Kneipp)
Bread history has a lot of weird stories that may be more or less true.
Like (free from memory) “13 på dusinet” (13 in/on the dozen), meaning if you were caught skimping on quality breads and making them fluffy and airy to save ingredients and improve profits, you could be give an thorough beating in public.
Thus the expression and the baker’s fear that he would be wrong about weight or number of breads deliver, hence adding an extra bread for good measure.
​
https://snl.no/tretten_p%C3%A5_dusinet#:~:text=Et%20dusin%20betyr%2012%2C%20og,fulle%20vekt%20som%20loven%20p%C3%A5b%C3%B8d.
Kneipp is underrated.
Loss leader. Pulls you into the store and when you are there you buy other things.
Kneip is one of my favorites of the bread for grilled , I don’t know why but it just gets a nice texture when grilled. It’s not the best but it can’t be beat at that price.
Kneip in itself is just the type of bread. You have to look at the name it says prima wich is rema1000s own cheap brand. Same with frist price. Just cheap version of that type of bread. A high quality kneip from a renowned bakery would taste better most of the times.
A loaf of Kneip style bread is a fixture in every single grocery store price comparison, it is a well-known fact that those exact items that are included in “the standard shopping trip” cart gets special pricing.
It’s not as bad as everyone in this thread says, but you have to eat it the same day or toast it. If it is two days old, you can still make awesome grilled cheese sandwiches with it.
Because it’s the cheapest flour, salt, water and a little bit of yeast. You can make the same at home for 5kr maybe.
soylent kneip is made out of people
I actually work in mesterbakeren that makes all the bread for Rema 1000. Including this Prima kneip. It is cheap because of several reasons:
it has the most simple and cheap bag of all the breads,
it is made in the cheapest way, no forms or sides baked together (which causes alot of breads to get ruined before packing). It’s just dough automatically rolled onto the conveyor baking belt. Simple.
It also has a cheap recipe compared to a lot of the other breads we make. No sourdough, special flour or seeds. Just basic basic bread. With a high water content.
But with all this, mesterbakeren actually looses money making this bread. But Rema wants it anyway to have a cheap option for consumers. We make the money back on the fancy “handcrafted” breads..
It is subsidised to get poorer people to the store. There are lots of other store brand products that are priced at a third of the “normal brands”.
I seem to remember I could buy a coop kneip for 3 kr back in 2011. Does that sound right, or am I way off?
I mean kniep is good tho
Recomand cheap kneipp for toseters use (brødrister) improves it a lot. Especially with my new/old sunbeam radiant controlled toaster
“Kneipp” is a kind of bread, not a brand or anything, you can also find more expensive kneipp.
It’s a loss leader. Stores sell them for lower in order to draw in customers.
This, the very cheap Prima/First Price/xtra “grovbrød (half grain), and loff ( white bread) variants at around 8-10 NOK are perfectly okay, but they are in fact sold at a loss in hopes to make customers buy other things.
I buy these types of basic bread every week. Just slice up the bread in the store, put it in the freezer when you get back home, and when you need bread; put a few slices in the toaster for a few minutes and it almost tastes all the same. At least that’s what I think. Toasted bread tastes great either way. It’s what you put on top of the bread that decides how good it tastes. I’d rather buy basic bread and good tasting cheese or whatever than the other way around. I’m not paying 45 kr for a bread with some extra corn/nuts/whatever in it when I can have a perfectly good tasting bread (at least when you toast it) for 8 kr.
8 kr toasted basic brad with butter and østavind cheese with tomatoes and cumcuber; you won’t notice if the bread got some extra corn (or whatever) in it when what you put on top of it tastes great 👨🏻🍳🤌
There was a price war between neighboring stores around 1990, where they used Kneipbrød (as it was then called) as an advertised “loss leader” to attract customers. Meanwhile they raised the prices of just about everything else to make up for it.
All breads cost almost the same to produce, but they vary vastly different in price. Kneipp is probably in the ‘vg handlekurv’ which is a price comparison tool to illustrate how expensive each store is. The different stores make these groceries extra cheap to pretend they are the cheapest, to fool us into buying at their store. Those fuxxs!
Those buying the expensive bread subsidize those buying the cheaper bread… It’s almost as with everything else where you can buy cheaper/more expensive stuff of the same “category”.. like flying business class vs. economy ..