Not sure inserting Venus from Botticelli into every picture was such a smart idea.
Love how they did not bother to even change the way the lady’s hair is being blown by the wind. Copy + Paste. And job done.
Also what’s with the cartoon? Italian bureaucrats have not gotten over Tifa Lockhart, eh? Can’t say I blame them.
It’s actually not that bad….
Also, if you consider that the average tourist’s IQ is around 80, it might actually be a smart move…
Let’s be honest, majority of tourists doesn’t give a fuck about the history of the places they visit, they just want to get nice pictures
Berlusconi wanted this website, it did already cost 45 million euro and they got another 114 million FOR THESE PICS AND A MILD RESTYLING
That face is Venus, from the Birth Of Venus, by Botticelli
a picture which is very, very much associated with Cyprus – a Greek Island
(The birth of Venus depicts Venus arriving on the shore of Cyprus, carried in a seashell)
They could’ve made something much nicer in 3 mins if they hadn’t banned AI.
So this is the effect of AI on marketing, I see…
Che troiata
The famous Venus of Business Attire
I like it
Isn’t Italy already the most visited country in Europe? Why would they need a tourism campaign? Also, who is or what is Meriviglia?
Jesus christ this is all wrong: the Venere faced woman being creepy as hell, the blue rectangle overlapping with central elements of the pictures, her having an extra long neck, all the pictures look like they took the woman doing something and just pasted her there, her eating a neapolitan pizza on Lake Como…
And then, WHY DO WE ALWAYS HAVE TO CREATE NONSENSE SENTENCES BY MIXING ITALIAN AND ENGLISH WORDS THAT NEITHER ITALIANS NOR FOREIGNERS WILL UNDERSTAND! It makes me so mad, any of our ministers never get anything right…
Deus canis
so much reddit in the comments
WTF is “open to meraviglia”?
Plus, I used to think of Italy as the Home of Aesthetics.
Why are they doing this?
They went with Venus instead of David so the ad could run in the US.
Where are the Roman phalanxes? C’mon Italy, you can do way better then this…
They spent something like 9 million euros for a thing i can do with Picsart on my phone
Meraviglia the boat?
My carpenter would have done a better job for 30€…
Cringe
They should have used a different painting/character for each picture, just to show off how much art we have, other than that it’s bland but ultimately effective, the campaign doesn’t have to please sophisticated redditors but the average tourist with a fat wallet.
28 comments
The first one is nice, but the other are really bad. Is this really official?
It looks like something marketing student would make to pass a grade just so
I kinda liket it, but they probably should have made the whole picture more painting-like.
source: https://www.governo.it/it/articolo/open-meraviglia-presentata-la-campagna-del-ministero-del-turismo/22424
Hey…I know that face…seen it somewhere before /s
Not sure inserting Venus from Botticelli into every picture was such a smart idea.
Love how they did not bother to even change the way the lady’s hair is being blown by the wind. Copy + Paste. And job done.
Also what’s with the cartoon? Italian bureaucrats have not gotten over Tifa Lockhart, eh? Can’t say I blame them.
It’s actually not that bad….
Also, if you consider that the average tourist’s IQ is around 80, it might actually be a smart move…
Let’s be honest, majority of tourists doesn’t give a fuck about the history of the places they visit, they just want to get nice pictures
Thanks, I hate it.
This has strong “MS Paint is my passion” vibe.
AAAAAH [Italia.it](https://Italia.it)
Berlusconi wanted this website, it did already cost 45 million euro and they got another 114 million FOR THESE PICS AND A MILD RESTYLING
That face is Venus, from the Birth Of Venus, by Botticelli
a picture which is very, very much associated with Cyprus – a Greek Island
(The birth of Venus depicts Venus arriving on the shore of Cyprus, carried in a seashell)
They could’ve made something much nicer in 3 mins if they hadn’t banned AI.
So this is the effect of AI on marketing, I see…
Che troiata
The famous Venus of Business Attire
I like it
Isn’t Italy already the most visited country in Europe? Why would they need a tourism campaign? Also, who is or what is Meriviglia?
Jesus christ this is all wrong: the Venere faced woman being creepy as hell, the blue rectangle overlapping with central elements of the pictures, her having an extra long neck, all the pictures look like they took the woman doing something and just pasted her there, her eating a neapolitan pizza on Lake Como…
And then, WHY DO WE ALWAYS HAVE TO CREATE NONSENSE SENTENCES BY MIXING ITALIAN AND ENGLISH WORDS THAT NEITHER ITALIANS NOR FOREIGNERS WILL UNDERSTAND! It makes me so mad, any of our ministers never get anything right…
Deus canis
so much reddit in the comments
WTF is “open to meraviglia”?
Plus, I used to think of Italy as the Home of Aesthetics.
Why are they doing this?
They went with Venus instead of David so the ad could run in the US.
Where are the Roman phalanxes? C’mon Italy, you can do way better then this…
They spent something like 9 million euros for a thing i can do with Picsart on my phone
Meraviglia the boat?
My carpenter would have done a better job for 30€…
Cringe
They should have used a different painting/character for each picture, just to show off how much art we have, other than that it’s bland but ultimately effective, the campaign doesn’t have to please sophisticated redditors but the average tourist with a fat wallet.