Netflix Inc. lost more than one million users in Spain in the first three months of 2023, a sign that the streaming giant’s crackdown on password-sharing could face pushback.
In early February, Netflix introduced a €5.99 ($6.57) monthly fee for users in Spain who shared their log-in details with another household and technical measures to detect such sharing.
The move was linked to a fall in users of more than a million, two thirds of whom were using someone else’s password, according to Kantar’s research, which is based on surveys of household streaming habits.
Go figure
Yeah as soon as they started i cancelled my subscription
Let’s compare Netflix prices in Europe.
I’ll start with Denmark:
Basis: 79 kr. (€10.60), Standard: 114 kr. (€15.30), Premium: 149 kr. (€20)
„Based on Surveys of household habits“ = no official data = clickbait
Good
How could it be, that a subscription which is only barely worth your money when shared with f.ex your family living in different addresses, is forcing each one of you to buy it separately, makes people end the subscription… Absolutely no one could see that coming
One million subscribers *so far!*
Did they lose users or subscribers? Because if they just lost users who didn’t pay, then their password crackdown is working.
Small wonder.
Netflix still acting like they’re the cream of the crop of streaming services. No longer the case, customers will go elsewhere.
I mean it is kind of unfair: I pay for a 4 devices subscription, I should be able to let four people connect even if they are not my household.
Fuck Netflix
Bit different if its subscribers or users. Users are surely inevitable, subscribers would be the bigger problem.
So two thirds of the people who dropped off did not pay for the service, correct? Isn’t this the expected outcome?
Nobody is shocked by this, I hope more subscribers are lost to apply pressure.
16 comments
Netflix Inc. lost more than one million users in Spain in the first three months of 2023, a sign that the streaming giant’s crackdown on password-sharing could face pushback.
In early February, Netflix introduced a €5.99 ($6.57) monthly fee for users in Spain who shared their log-in details with another household and technical measures to detect such sharing.
The move was linked to a fall in users of more than a million, two thirds of whom were using someone else’s password, according to Kantar’s research, which is based on surveys of household streaming habits.
Go figure
Yeah as soon as they started i cancelled my subscription
Let’s compare Netflix prices in Europe.
I’ll start with Denmark:
Basis: 79 kr. (€10.60), Standard: 114 kr. (€15.30), Premium: 149 kr. (€20)
„Based on Surveys of household habits“ = no official data = clickbait
Good
How could it be, that a subscription which is only barely worth your money when shared with f.ex your family living in different addresses, is forcing each one of you to buy it separately, makes people end the subscription… Absolutely no one could see that coming
One million subscribers *so far!*
Did they lose users or subscribers? Because if they just lost users who didn’t pay, then their password crackdown is working.
Small wonder.
Netflix still acting like they’re the cream of the crop of streaming services. No longer the case, customers will go elsewhere.
I mean it is kind of unfair: I pay for a 4 devices subscription, I should be able to let four people connect even if they are not my household.
Fuck Netflix
Bit different if its subscribers or users. Users are surely inevitable, subscribers would be the bigger problem.
So two thirds of the people who dropped off did not pay for the service, correct? Isn’t this the expected outcome?
Nobody is shocked by this, I hope more subscribers are lost to apply pressure.