> The High Court ruled that Tesco’s Clubcard logo copied Lidl’s logo, which both use a yellow circle on a square blue background.
BWAHAHAHA.
Did Lidl just copyright Tesco’s clubcard and yellow sticker POS?
Fuck me, That’s a ballsy move and I salute it.
Crazy, I’d never associate the yellow clubcard circle for discounts with Lidl, I wonder what they’ll change it to now, a yellow square?
Once you see the red dog humping the letter ‘L’ it can’t be unseen.
That’s quite entertaining. Side note. Tesco’s Clubcard policies are awful now, everything is marked up and you need it to get regular prices that you get elsewhere.
Tesco should just move from a yellow circle to a yellow oval that’s almost, but not quite circular.
Lidl are very good at avoiding copyright infringement with their own brands that look similar to, but not quite the same as other brands.
I think winning a copyright battle over a yellow circle is a bit ridiculous – I never actually thought it was anything related to Lidl, although of course people would say it’s subconscious.
Think I’ll try and patent a few more shapes, such as various quadrilaterals and triangles, could be some cash in it.
This is crazy, especially seeing as so many of Lidl’s products use similar colour schemes to other well known brands.
Another case of copyright infringement involving Lidl/Aldi. How do these two get away with it?
Wait… what?
That Clubcard thing is a nasty business and should be banned. They intentionally add a huge markup to certain products to coerce people into signing up for their card and then giving up their personal spending information.
Some products I’ve seen were marked up even 50% in comparison to “clubcard” price.
Can imagine people only have Tesco in their area would have signed up for this facing choice either paying extortionate price or giving up their personal data.
You may say, just go shop somewhere else, but if you are e.g. disabled having to walk another 10-20 minutes to a different store is too much.
Fair enough if Tesco changed their shop sign to try and dupe you into thinking you’re in Lidl, but this is a sign for the deals inside. They’re brightly coloured so they stand out and catch the eye.
That’s some petty shit Lidl, especially when your own products copy the colour schemes of the leading brands.
Definitely seems like a stretch to claim copyright over a colour and a shape. I wonder if Tesco did actually intend for people to make the subconscious connection of Lidl logo = low prices, or if it is just a coincidence.
> Tesco’s lawyers previously accused Lidl of hypocrisy and said it copied the branding of well-known products such as Oreo cookies.
This is… pretty valid. Half of Lidl’s products are deliberately designed to look like the brands they’re copying. I don’t really care, if you’re shopping at Lidl you know you’re getting their own brand stuff, but it absolutely is designed to evoke exactly the same sort of connection that Lidl are claiming of Tesco’s clubcard signs.
Whenever I see that clubcard price I make sure not to buy the item as I know they’ve marked it up to make the clubcard price look more attractive, plus I don’t want a damn clubcard.
I’m surprised they won, a yellow circle on a blue background is pretty common I would have thought. It’s not exactly a specific thing that you would associate with Lidl really in my opinion.
Given Lidl’s rich history of trademark infringement (lindt stype bunnies, gin etc) it’s a bit rich for them to sue.
They’re both huge multi nationals one owned by a thieving ex tory councilor that fled the UK to Israel once she was found out the other is owned by a wealthy German family that hates employee rights and unions….. What a choice for shopper’s!
How strange. The timing is certainly suspicious – Tesco introduced this new design in 2020, right after Lidl had experienced a significant growth in sales and advertising. It is also very similar, and I guess it was at least inspired by the Lidl logo?
But I don’t think they are similar enough to be confused, and they also do not serve the same purpose. So yeah, a bit of a strange one.
Does anyone have a like to the actually judgement? I’d love to read it if only just to see how Tesco’s bad faith attach went down.
Anyone else find this a bit odd? Just a yellow circle… yellow being a rather good colour for attracting attention
People are struggling to make ends meet, the country is in a state and is getting worse, yet supermarkets are in court arguing over a yellow circle. How the other half live. Couldn’t make it up.
Wow.
So apparently. Nobody is allowed to use a yellow circle again?
21 comments
> The High Court ruled that Tesco’s Clubcard logo copied Lidl’s logo, which both use a yellow circle on a square blue background.
BWAHAHAHA.
Did Lidl just copyright Tesco’s clubcard and yellow sticker POS?
Fuck me, That’s a ballsy move and I salute it.
Crazy, I’d never associate the yellow clubcard circle for discounts with Lidl, I wonder what they’ll change it to now, a yellow square?
Once you see the red dog humping the letter ‘L’ it can’t be unseen.
That’s quite entertaining. Side note. Tesco’s Clubcard policies are awful now, everything is marked up and you need it to get regular prices that you get elsewhere.
Tesco should just move from a yellow circle to a yellow oval that’s almost, but not quite circular.
Lidl are very good at avoiding copyright infringement with their own brands that look similar to, but not quite the same as other brands.
I think winning a copyright battle over a yellow circle is a bit ridiculous – I never actually thought it was anything related to Lidl, although of course people would say it’s subconscious.
Think I’ll try and patent a few more shapes, such as various quadrilaterals and triangles, could be some cash in it.
This is crazy, especially seeing as so many of Lidl’s products use similar colour schemes to other well known brands.
https://www.bing.com/images/search?view=detailV2&ccid=lA95fVRo&id=99F8375397A69A27B25CEB9C3E2DE1ACC7B7BE64&thid=OIP.lA95fVRoBfXov712slPE-QHaE7&mediaurl=https%3a%2f%2fth.bing.com%2fth%2fid%2fR.940f797d546805f5e8bfbd76b253c4f9%3frik%3dZL63x6zhLT6c6w%26riu%3dhttp%253a%252f%252fi3.mirror.co.uk%252fincoming%252farticle4527284.ece%252fALTERNATES%252fs615%252fTecco-Express-and-Tesco-Express.jpg%26ehk%3d89mHnTxx6ycZEyd%252bHHZkjsDKyxuDljFw%252fO02GGa82pQ%253d%26risl%3d%26pid%3dImgRaw%26r%3d0&exph=409&expw=615&q=tecco+express&simid=607994218001884691&FORM=IRPRST&ck=5078A40500733818436848CED2E2FB97&selectedIndex=58&ajaxhist=0&ajaxserp=0
Another case of copyright infringement involving Lidl/Aldi. How do these two get away with it?
Wait… what?
That Clubcard thing is a nasty business and should be banned. They intentionally add a huge markup to certain products to coerce people into signing up for their card and then giving up their personal spending information.
Some products I’ve seen were marked up even 50% in comparison to “clubcard” price.
Can imagine people only have Tesco in their area would have signed up for this facing choice either paying extortionate price or giving up their personal data.
You may say, just go shop somewhere else, but if you are e.g. disabled having to walk another 10-20 minutes to a different store is too much.
Fair enough if Tesco changed their shop sign to try and dupe you into thinking you’re in Lidl, but this is a sign for the deals inside. They’re brightly coloured so they stand out and catch the eye.
That’s some petty shit Lidl, especially when your own products copy the colour schemes of the leading brands.
Definitely seems like a stretch to claim copyright over a colour and a shape. I wonder if Tesco did actually intend for people to make the subconscious connection of Lidl logo = low prices, or if it is just a coincidence.
> Tesco’s lawyers previously accused Lidl of hypocrisy and said it copied the branding of well-known products such as Oreo cookies.
This is… pretty valid. Half of Lidl’s products are deliberately designed to look like the brands they’re copying. I don’t really care, if you’re shopping at Lidl you know you’re getting their own brand stuff, but it absolutely is designed to evoke exactly the same sort of connection that Lidl are claiming of Tesco’s clubcard signs.
Whenever I see that clubcard price I make sure not to buy the item as I know they’ve marked it up to make the clubcard price look more attractive, plus I don’t want a damn clubcard.
I’m surprised they won, a yellow circle on a blue background is pretty common I would have thought. It’s not exactly a specific thing that you would associate with Lidl really in my opinion.
Given Lidl’s rich history of trademark infringement (lindt stype bunnies, gin etc) it’s a bit rich for them to sue.
They’re both huge multi nationals one owned by a thieving ex tory councilor that fled the UK to Israel once she was found out the other is owned by a wealthy German family that hates employee rights and unions….. What a choice for shopper’s!
How strange. The timing is certainly suspicious – Tesco introduced this new design in 2020, right after Lidl had experienced a significant growth in sales and advertising. It is also very similar, and I guess it was at least inspired by the Lidl logo?
But I don’t think they are similar enough to be confused, and they also do not serve the same purpose. So yeah, a bit of a strange one.
Does anyone have a like to the actually judgement? I’d love to read it if only just to see how Tesco’s bad faith attach went down.
Anyone else find this a bit odd? Just a yellow circle… yellow being a rather good colour for attracting attention
People are struggling to make ends meet, the country is in a state and is getting worse, yet supermarkets are in court arguing over a yellow circle. How the other half live. Couldn’t make it up.
Wow.
So apparently. Nobody is allowed to use a yellow circle again?
What a ridiculous outcome.