Labour insists more anti-Sunak attack ads to come despite ‘gutter politics’ backlash

42 comments
  1. Good. Bring them on. The more the media talk about it, the more Labour’s campaign message reaches people it wouldn’t have had otherwise.

    And no, I don’t care about any Tory owned YouGov polls. The only people angry about this are Conservatives who throw stones from their glass houses.

  2. Tories use gutter politics all the time – this ‘backlash’ against gutter politics just another case of how pro tory our press are – leaning on labour for something they let the tories do day in day out.

  3. I hate how the problem is said to be tone, not content. The problem isn’t going into the gutter, but going into the Tory gutter, with attacks that are trivial to reflect back onto Labour and especially Keir Starmer, and attacks that are in support of conservative policy.

  4. What backlash?

    Are they lying? No.

    Will the morons in this country vote for productive economic and social policy? Ha, of course not!

  5. I have yet to see strong evidence that these ads have delivered any tangible benefits for the Labour party that justify the controversy and moral questions.

  6. Then why not attack him on the stuff that makes sense to attack him on? It’s not like there’s a shortage of shitty stuff the tories have done during their tenure.

  7. this kind of propaganda exists and always will exist. shit works. it’s like advertising.

    It’s up to the people to learn how to recognise it for what it is

  8. Standing in the House of Parliament and blaming the anti growth coalition of tofu eating wokerati for the country’s ills is fine, though.

  9. [I don’t have to tell you things are bad. Everybody knows things are bad. It’s a depression. Everybody’s out of work or scared of losing their job. The dollar buys a nickel’s worth, banks are going bust, shopkeepers keep a gun under the counter. Punks are running wild in the street and there’s nobody anywhere who seems to know what to do, and there’s no end to it. We know the air is unfit to breathe and our food is unfit to eat, and we sit watching our TV’s while some local newscaster tells us that today we had fifteen homicides and sixty-three violent crimes, as if that’s the way it’s supposed to be. We know things are bad – worse than bad. They’re crazy. It’s like everything everywhere is going crazy, so we don’t go out anymore. We sit in the house, and slowly the world we are living in is getting smaller, and all we say is, ‘Please, at least leave us alone in our living rooms. Let me have my toaster and my TV and my steel-belted radials and I won’t say anything. Just leave us alone.’ Well, I’m not gonna leave you alone. I want you to get mad! I don’t want you to protest. I don’t want you to riot – I don’t want you to write to your congressman because I wouldn’t know what to tell you to write. I don’t know what to do about the depression and the inflation and the Russians and the crime in the street. All I know is that first you’ve got to get mad. You’ve got to say, ‘I’m a HUMAN BEING, God damn it! My life has VALUE!’ So I want you to get up now. I want all of you to get up out of your chairs. I want you to get up right now and go to the window. Open it, and stick your head out, and yell, ‘I’M AS MAD AS HELL, AND I’M NOT GOING TO TAKE THIS ANYMORE!’ I want you to get up right now, sit up, go to your windows, open them and stick your head out and yell – ‘I’m as mad as hell and I’m not going to take this anymore!’ Things have got to change. But first, you’ve gotta get mad!… You’ve got to say, ‘I’m as mad as hell, and I’m not going to take this anymore!’ Then we’ll figure out what to do about the depression and the inflation and the oil crisis. But first get up out of your chairs, open the window, stick your head out, and yell, and say it: “I’M AS MAD AS HELL, AND I’M NOT GOING TO TAKE THIS ANYMORE!”](https://www.youtube.com/watch?v=ZwMVMbmQBug)

  10. Tbh it’s the only thing that seems to work. It’s how the Tories kept power for so long with plastering bullshit and lies everywhere. Sensationalist politics works, it’s why populism is such a big thing. The vast majority of the population can’t do critical thinking, they believe what is put in front of them and the more sensationalist the more they listen. They are only fighting fire with fire, politics is a dirty mess.

  11. Why not advertise what you’re going to do for the country, rather than slag off the opposition?

    Housing Crisis
    Living Costs Crisis
    Sewerage crisis
    Internet connectivity
    Heating Homes crisis

    ​

    Fucking hell. SO much to comment on, on what you would do, do better etc.

    I know the Conservatives are the biggest wankers going, tell me something I don’t know!

  12. Well, we play to win, or we accept we lose every time.

    I heard somebody (I think it was on the new statesman) reference Michelle Obama recently (“when they go low, we go high”), and I could not fucking believe what I was hearing.
    The dems have gone high, and they got a gerrymandered house of representative, a stacked Supreme Court that repelled a fundamental women’s right, and 4 years of Trump weakening their government for personal profit.
    This should be a cautionary tale for everybody who thinks that winning a good debate whilst keeping the moral high ground is as good as winning.

    There comes a point when you have to pay attention to what’s going on – and if the other player isn’t playing by the same rules as you, then the rules have just changed, and you’re just a mug for holding on to them.
    The Tories are just taking everything from us, and it’s because we’ve let them, by refusing to want to win as much as they do.

    Frankly, I’m glad we have gone over these misgivings – time to get the knives out, and those rishi ads keep writing themselves…

  13. The Jerry springer style of politics has been going on way longer than this. Although that add is a bit more American than were used to seeing here.

  14. The tories have been specialising in character assassination, spin and name calling for years. Personal insults thrown about in the commons is a daily occurrence with them.

    Lets face it, the absolute Derpy McDerps in this country love this stuff. Boris only got votes because those morons thought the was ‘funny’

    Tories don’t like their own medicine?
    Fucking shame.

  15. I really don’t understand the need for this

    Like, I disapprove of it anyway, but surely there’s enough to attack the government on anyway without having to get personal?

    And it just invited the Tories to do the same thing in return and turn everything into mud-slinging, which is gonna play into the hands of the government who have very little positive to say

  16. It’s one rule for us and another for them. May as well roll with them in the dirt if it means that really change can happen

  17. All this proves is the biggest enemy Labour have in getting elected is themselves. Maybe if you are going to do attack ads do them properly. Don’t go for rape sentencing and prosecutions when your leader used to be on prosecutions and sentencing committees. Don’t go for the Conservatives on Councils increasing their council tax by 15% when it is only a Labour council who has increased council tax by 15%.

    Do go for PPE purchases, do go for Liz Truss’s absurd economic policies. Maybe do an attack ad on the decrease in value of private pensions as a direct result of Liz Truss, which a lot of older people who vote Conservative are bitter about. Do go for the illegal migration increases. Do go for the housing crisis.

    If Labour are going down this line they need to make sure they are going for the right areas and the stats they use are well researched. Otherwise the likes of the Daily Mail will be dining out on this for months. Personally I would prefer if we didn’t go down this American route of politics. The what aboutism route, where essentially an entire political campaign can be negative and about the failings of the other party with no mention of anything positive Labour will do. But if Labour are insistent on doing it, then do it properly and include what they would do differently.

  18. I must be gutter trash because providing the info is accurate I have no issue with these ads.

    People claiming it racist are frankly themselves being slightly racist.

    When I saw the ad the first thing I thought was, hey that’s Rishi, the UK PM and a pissing Tory.

    What I did not think was, hey that’s Rishi an Indian, a brown man and yeah they like sex crimes. Which is the link apparently non racist people were trying to be outraged over.

  19. Did anyone see the Daily Mail’s attempts at their version of these posters to “get back” at Labour?

    >Did you think the 2016 Brexit referendum was final? Kier Starmer didn’t

    >Angela Rayner called the Tories “a bunch of scum, homophobic, racist, misogynistic, absolutely vile…banana republic, nasty”. Starmer insisted it was up to her whether she apologised or not

    >[Kier Starmer] was happy to pose taking the knee in support of the Black Lives Matter movement

    Yeah, these just made me more likely to vote for Labour

  20. filling up some one elses car, that one would not be seen dead in, probably cause its second hand value is less that a good pair of prada shoes, is wholesome politics.

  21. It works, mud sticks, look how well the demonisation of certain party leaders in the press has worked for the last 45 years.

  22. People saying “only the media and Tories are complaining” are so so wrong, I’ve seen loads of left leaning people complain

  23. The media coverage of this is a bit weird. Don’t think we’d be hearing anything if it was the other way round.

  24. I image this type of ad will go down well with the ‘not really keen on Labour but anything is better than what we have now’ crowd..

  25. Look if you want to be flippant, it’s one thing, but why suggest sunak is a nonce when he is clearly not? I reckon labour has to condense their politics to be snappy and impactful you know like “get brexit done” “stop the boats” etc. but this was a dirty gut punch. Appeal to positivity, not negativity!

  26. Its quite a clever move really. I don’t think there has been any major backlash aside from Tories and those that just hate Starmer. And as the Tories have had a good little moan about it, it disables their effectiveness of using the same tactic that time after time has scuppered Labour.

    Landing the first blow early during the locals is a test run for the GE. It works well as no one will remember it in a couple of months unless the Tories bring it up.

  27. It seems like a shame that Labour are pushing ahead with this despite the bad press, but have thrown away all the good left-wing ideas and policies they had due to fear of bad publicity.

    I just wish they were this sure of themselves when it came to things like nationalisation, refugees and trans rights (among other things).

  28. As a Labour voter I hate this. It’s one of the things I disliked most about what the Tories have done to British politics. Gutter politics that makes both parties look as bad as each other.

    I will vote for them in the GE but they’ve lost my vote in the local elections.

  29. As a labour member and supporter and voter we must not go this root, it’s a vote loser. Attack the policies and the party as a whole. The Sunak doesn’t hate paedophiles as much as he should thing was stupid crass and cheap. Why not be more direct eg the Tory erg caused Brexit and that’s why your bills are higher. Or the Tories are so out of touch, that their stupidity last September pushed up your already stretched mortgage etc.

  30. Ther are all cheating liars. I will not be voting anymore. The system doesn’t work. Sadly I don’t know what will work either. 😕

  31. What backlash?

    Press have tried to make people care and they don’t really.

    Gutter politics is politics.
    It’s never honourable.

    And the ads attacking Sunak’s wife look pretty relevant on the context of this new sleaze row. I only wish the press would focus more on that corruption. Instead they shrug the shoulders and act like it’s business as usual for the tories. Why is there this story that Labour has to be morally pure and lose all the time while the tories can be as corrupt as they wish, wrecking the country in the process?

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