Sausage maker Heck cuts vegan range as appetite drops

33 comments
  1. It hints at this in the article so I know I’m not alone, but I tried to switch over to more vegan options like this during the pandemic and the reality is over the past year that nearly all of the ‘mock meat’ stuff is just too expensive to justify buying regularly at a time when all my other bills are going up. Even the (excellent) Aldi stuff isn’t a huge bargain.

    Until they manage to get the economies of scale down to the point where it’s competing like-for-like with regular priced meat it’s just going to have to be an occasional purchase, sadly.

  2. Doesn’t really surprise me if people aren’t focussing on animal rights / the environment as much given the current economic climate and the last few years in general. That said, I didn’t ever like any of Heck’s offerings but my father always bought them for me, so hopefully this will improve his BBQs for me this year..

  3. Well they’re quite expensive compared to a lot of the ones containing meat.

    Not surprising that people are buying cheaper meat free options.

  4. The market is very oversaturated and there are many big players in the market. Personally I have never heard of or seen Hecks vegan sausages.

  5. I think companies probably jumped the gun a bit and there were too many options out there a bit too early. I hadn’t ever seen these nevermind chosen them over the Richmond ones.

    Shame but they’ll be back.

  6. Heck did a publicity shoot with Boris Johnson which went down very poorly with consumers. Considering the vast majority of vegans/veggies are left leaning, I wonder whether this has been the cause for the drop in their sales?

  7. >”Many people may be replacing both meat and meat-substitutes with more budget-friendly vegan options in a bid to make savings on their weekly shops,” it [the vegan society] added.

    The biggest problem is that these processed vegan products are vastly more expensive than meat. You can absolutely eat cheaply as a vegan but not by eating these products.

  8. That’s because M&S Vegan bangers are a superior sosig.
    Their vegan “Steak Burgers” shit on all others from a great height too.

  9. Well lets be honest, Heck’s meat products are nasty so their vegan products must be really fucking nasty. Dressed up as a posh product but the quality is shocking.

  10. In my local supermarkets, the Heck vegan sausages were always next to the meat Heck ones rather than being in the plant based section. Not shocked.

  11. I don’t understand the obsession of vegan food producers in imitating meat, you’d never try and make a potato out of pork so why vice versa? Get some tasty vegan food out there that doesn’t imitate something it isn’t and we might see an uptick in consumption.

  12. Basically it’s too expensive. I eat meat but a good quality vegan burger is usually a touch more expensive or at least the same price as a premium beef one… If it was like half the price though I’d absolutely be going for it. I dunno if it just cost a bomb in R+D to develop them and they’re trying to recoup or they are like ‘this is what people pay for a burger, let’s charge the same’

  13. Here’s a tip – don’t rip people off.

    – Don’t charge the same amount as ordinary sausages or other meat items and pocket the difference.

  14. That’s a shame their chipolatas were actually really nice and that’s coming from someone who’s close to a carnivore

  15. Meat sausages go as low as a quid for a bag of 20 out of the freezer, Heck sausages and other meat imitators are £3 or more for a pack of six.

    Basically the only customers are simultaneously die hard vegans, well off, and desperate enough for sausage they’d pay the premium.

    I’m always seeing meat imitators in the reduced fridge a day from being thrown out and until they come down in price that won’t change.

  16. You’d have thought that by using vegetable ingredients rather than expensive, inefficient meat, that they’d be cheaper rather than more expensive.

  17. As a lifelong vegetarian, I always got excited to try new products as they came in but honestly I’m bored now. Most of them are shit and I can make better at home. Sausages are pretty much the only one I still but regularly but I rarely deviate from Linda McCartney or Richmond.

  18. Plenty of vegan sausages are good. Richmonds are probably the best, with an honourable mention to Linda McCartney.

    Maybe heck are just a bit shit, I I don’t know.

  19. Linda McCartney is the only decent vegan food I’ve found. I’d prefer not to each so much meat, but the alternatives really don’t taste great.

  20. I’ve been vegetarian for a very long time and there are far better more tasty and healthy choices than these overpriced, over processed, over packaged, mock meats.

  21. Heck vegan sausages just… Aren’t good. And they’re expensive. Even supermarket own brand vegan sausages are way better and half the price. This along with the product being gross, AND the brand insisting on putting their vegan sausages amongst the meat ones, what did they expect

  22. Was vegetarian for a time (will go back once I move out)… and fake meat is just vile. Only worthy substitute would be tofu. So versatile and delicious unlike that crap. It’s a crime against humanity and anyway, it’s not that cost effective. You’re better off just eating veggies. Aubergines truly are the steak of vegetables…

  23. No loss there – Heck made some of the worst tasting vegan sausages anyway. Buy Richmonds ones instead. Their vegam no-chicken is also awesome.

  24. Forget Heck, as I remember they are a Boris and Brexit loving company and as such, can stick those bangers up their…

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