Surely if the product uses something as an ingredient it can use the ingredient in the name?
It’s like saying Scottish chippys can’t call deep fried Mars Bars deep fried Mars Bars.
So advertising for a small business, positive pr for M&S. Win win.
Seems like a generally good way to go about things by both companies involved.
[deleted]
“Polite”, aka “change this name or we will bankrupt you in court”.
This is how major companies should be defending trademarks
Seems like M&S are becoming more cautious with taking legal action after Aldi ridiculed them over the whole Colin Caterpillar situation.
They’ve come to realise that it’s not just about if they can win a lawsuit but also if they can win public opinion.
As a result, it seems they are taking a kinder approach. Sounds like a win to me.
Something tells me this was a publicity stunt cooked up by M&S to improve their image. Awful convenient the guy status selling literally “Percy pig ice cream” just last week and in gjah time M&S had caught wind of it (a random I’ve cream place on hitchin) and sent out a physical letter with bags of Percy pigs and the guy is not only rolling over but he’s being complimentary about how M&S had handled it and saying he understands they need to protect their trade mark… Oh, and the news has got wind too? All very sus.
These things almost always start with a letter and quite often a polite one. The main difference here is how quickly they acted. A one week turnaround is very impressive!
‘The Ice Cream formerly known as Percy Pig Ice Cream’ could work. It’s kind of funny and the ice cream is technically no longer Percy Pig ice cream.
I need to start infringing on M&S trademarks… sounds like their polite letter was followed up with a bag of sweets
I look forward to a trip to Hitchin, to go get my kids a scoop of [*checks menu*] pig faces ice cream.
12 comments
Surely if the product uses something as an ingredient it can use the ingredient in the name?
It’s like saying Scottish chippys can’t call deep fried Mars Bars deep fried Mars Bars.
So advertising for a small business, positive pr for M&S. Win win.
Seems like a generally good way to go about things by both companies involved.
[deleted]
“Polite”, aka “change this name or we will bankrupt you in court”.
This is how major companies should be defending trademarks
Seems like M&S are becoming more cautious with taking legal action after Aldi ridiculed them over the whole Colin Caterpillar situation.
They’ve come to realise that it’s not just about if they can win a lawsuit but also if they can win public opinion.
As a result, it seems they are taking a kinder approach. Sounds like a win to me.
Something tells me this was a publicity stunt cooked up by M&S to improve their image. Awful convenient the guy status selling literally “Percy pig ice cream” just last week and in gjah time M&S had caught wind of it (a random I’ve cream place on hitchin) and sent out a physical letter with bags of Percy pigs and the guy is not only rolling over but he’s being complimentary about how M&S had handled it and saying he understands they need to protect their trade mark… Oh, and the news has got wind too? All very sus.
These things almost always start with a letter and quite often a polite one. The main difference here is how quickly they acted. A one week turnaround is very impressive!
‘The Ice Cream formerly known as Percy Pig Ice Cream’ could work. It’s kind of funny and the ice cream is technically no longer Percy Pig ice cream.
I need to start infringing on M&S trademarks… sounds like their polite letter was followed up with a bag of sweets
I look forward to a trip to Hitchin, to go get my kids a scoop of [*checks menu*] pig faces ice cream.