Major supermarket slashes cost of more than 700 items, kicking off grocery price war

50 comments
  1. They’ve been profiteering over the last couple of years, driving inflation, and now they want to be consumer champions? Heh.

  2. I’ll buy all the discounted and reduced products I can get, if they can drop by up to 10% they were obviously overcharging in the first place

  3. Tesco went totally idiotic with prices. You know they turned greed to 11, when Dunnes became cheaper to shop in.

  4. Amazing spin; a massive shift upwards in prices, followed by a mild discount, and the news is reporting the discount as if it’s an act of war against other retailers.

  5. Nothing more than a tesco press release. They have a table with the current and reduced prices but it would be far more interesting to see what the same items were last year.

  6. I rarely use Tesco but from threads here it seemed like they were applying the higher uk inflation rate to their pricing without regard to the other grocers becoming a lot cheaper in comparison.

  7. Fuck Tescos, Dunnes stole alot of their customers with their deals and now they’re just trying to be the first one out of the blocks with these token decreases. Stinks of a PR move

  8. There wasn’t an article every 2nd week when they were putting up prices by 10%. Media being bought off by these greedy companies.

  9. 10% off some of the items they have doubled in price over the past 2 years. Tesco are not part of a grocery price war.

  10. It’s the top story on rte right now. It’s a clear advertorial piece.
    It’s a ludicrous story, they are cherry picking skus of their own brand items and trimming extremely high margins on said items by a few points. Makes them look like superstars

    Is it possible to report a article or complain about it?

  11. Is this a 10% reduction on the ridiculous non-Clubcard prices they list or the lower comparison price that dupes people into thinking they’re getting a bargain.

    Nice PR spin here.

  12. I still wouldn’t shop there, my nearest one is shite and have to drive through at least 9 sets of traffic lights in just 4km to get there. I just really like Lidl!

  13. So what they’re saying is they’ve been gouging their customers on the cost of these 700 items until now?

    They’re sure as fuck not going to take a loss on this, so any “slashed cost” was pure profit before.

  14. Remember, this is not a positive from these companies.. They took from us and pushed families into poverty over their price gouging.

    Watchdogs need to investigate

  15. The scandalous jacking up of non-club card prices was scumbaggery of the lowest order. Tesco in Ireland is a disgrace.

  16. It Tesco. They are doing it because no one wants to shop in tesco because their pricing is outrageously expensive and their own brand and fruit and veg quality is shite.

    If you are looking for name brands and better quality fruit and veg Dunnes with their vouchers are much better value, Aldi has better own brand quality for less and lidl are the cheapest.

    Unless Tesco is literally the only shop near you shouldn’t be setting foot in the Kip.

    This is just spin after their prices shot up so much the last year they must have been hemorrhaging customers. Bringing the prices back down to just excessively expensive, isn’t going to help them.

  17. Doubt newspaper media will question the Tesco spin. A fake price war just increases advert revenue from the supermarkets. The Sunday Independent is just a supermarket flyer with columnists anyway.

  18. Marketing 101

    Previously increases all prices by 15% and then later decreases prices some by 8%, you can then do a marketing blitz calling it “slashing prices” and get loads of new customers, even though in reality you have still increased all prices by 7%

    Personally I was shocked when I saw the price of four Tesco chicken breast fillets were €13 last time – I may be imagining things but I thought the same used to be about €6 recently.

  19. Needs to be an r/Ireland boycott of Tesco bastards in particular

    Instead of us just moaning about them, let’s use the power of our numbers

  20. In fairness, I bought sausages and rashers out of Supervalu and still had change of a fiver. So it’s safe to say the world is back to pre 2010’s prices.

  21. They should have another column in their table with the non clubcard price.

    €27.65 for a loaf of Brennan’s wouldn’t make for as good a message though.

  22. If anyone believes this they deserve to be fleeced

    Tesco is making some mild price adjustments after having increased across the board.

    The margin they make from Irish consumers will still be fucking outrageou

  23. Marks and Spencer’s has funnily enough been cheaper than Tesco these days for a lot of essentials like milk, bread, flour, eggs, orange juice, etc. when I’ve been doing the shopping. My ma has also found this, as have a number of others I know so kinda funny they thing 10% is gonna touch the sides of their price gouging.

    It’s particularly bad when you won’t debase yourself and hand over all your personal shopping information via that data mining program known as their “clubcard”

  24. Easy for them to do when they raised prices by 50% after introduction of the clubcard scam. Willing to bet that even with this 10% ‘reduction’ they’re still more expensive than most of their competitors for the majority of items

  25. Saw all this news about Tesco ‘slashing’ prices down ‘massively’. Fucking bullshit. 98% of it only to their terrible, awful quality own brand products. Like Tesco brand oven chips or Tesco brand 1 ply toilet paper are down like 0.60c. hurrah.

    The cost of anything of actually worth consuming remains overly inflated or at best down a very miniscule amount that doesn’t account for the previous rip off

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