Apple (those bâtards) vs. Swiss Apple Association

10 comments
  1. Too much money, too much greed, wasting everyone’s time. Some of the examples are laughable.

  2. I wonder if these are not just meant to be bargaining chips with the government. Like give us this tax exemption for patent boxes and we’ll let go the silly IP ownership claim over all images of a fruit.

  3. For frivolous lawsuits like these, there should be a fine of 5% of the yearly global income.

  4. This story is mostly bullshit. Or imprecise at best.

    First off, trademarks cannot be granted in the abstract in Switzerland, meaning they can only be granted in connection with clearly defined goods or services. Apple is not seeking the trademark in connection with fruit (and even if they did, it would never be granted). Here’s the filing: https://www3.wipo.int/madrid/monitor/en/showData.jsp?ID=ROM.1028240

    Secondly, Switzerland’s apple growers, who sell fruit, are not affected by Apple seeking a trademark for “Musical sound recordings”.

    Thirdly, the trademark has been denied by the authorities. It is very unlikely that it will be granted in court.

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