It’s a good billboard, in that it makes me want to find out more.
It’s also quite interesting that they went with a super-attractive young lady, who could easily be a model, and used a slogan implying she was anything but…
maybe a better representation would have been a slightly overweight, but still attractive 40 yr old lady
Also aim for international audience from the beginning! 😉
2 comments
It’s a good billboard, in that it makes me want to find out more.
It’s also quite interesting that they went with a super-attractive young lady, who could easily be a model, and used a slogan implying she was anything but…
maybe a better representation would have been a slightly overweight, but still attractive 40 yr old lady
Also aim for international audience from the beginning! 😉