The design was created by an unknown artist who was commissioned by Heinrich Hugendubel in the mid-1960s. The look of the linen bag has not been changed since then and is an indispensable part of Hugendubel’s corporate identity. The text is possibly from Low German or Dutch, and the typography stylistically resembles Gebrochener Schrift, a popular font from the late Middle Ages. Split horizontally down the middle and randomly reassembled, the text has no discernible meaning. It creates the illusion of a gothic script, decorated with a kind of red wax seal, which leaves room for a lot of interpretation and speculation – and just looks stylish!
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That’s a quite famous bag from German bookstore Hugendubel. They state that the text doesn’t make sense at all: https://www.hugendubel.de/de/category/88381/hugendubel_stoffbeutel.html
DeepL translation of their product description:
The design was created by an unknown artist who was commissioned by Heinrich Hugendubel in the mid-1960s. The look of the linen bag has not been changed since then and is an indispensable part of Hugendubel’s corporate identity. The text is possibly from Low German or Dutch, and the typography stylistically resembles Gebrochener Schrift, a popular font from the late Middle Ages. Split horizontally down the middle and randomly reassembled, the text has no discernible meaning. It creates the illusion of a gothic script, decorated with a kind of red wax seal, which leaves room for a lot of interpretation and speculation – and just looks stylish!
dfghdfhkkhgffhjkbfffhuioknvcdeetyjkkbcfdryjkjhcdewqryooojgcghjjhffhjkojgfdfvhjkkjhfdfbbnkohrddcghjjfffssartiifdfhjhdgbjkopjgfrghjjhgfddtujkkyytesdghhfzxbnkkluyrefghjjggjjjhcdfhjjgfdfhjjbvffhjjhfffdhkffjiutredgjkkgfgvjkigfghjjbffryjkuyyhuioophfdjjdhjvfghhffggh
That’s not german, though
Hugendubel?
Loosely translated “Your mother was a hamster, and your father smelt of elderberries!”