Though like with the supermarket “loyalty card prices” thing I’m sure all their competitors will follow suit if they’re successful.
I remember Yates doing this years ago with a “drinks stock market”
Prices were variable depending on what they were doing a lot of at the time or what they had in stock.
The upside was you could get really cheap drinks. The downside was you ended up mixing so many drinks you’d get absolutely battered
Fortunately illegal in Scotland. Enforcement is another matter.
Rewarding customers choosing them over competitors at peak-times with higher prices, it’s a bold strategy.
Easy win for other bars if they state their prices will remain the same no matter the time.
I used to work at a Greene King pub and this was in place. About six or seven years ago this was. On Friday and Saturday evenings the price of a pint would be something like 30p higher automatically on the till than any other time. I assume that’s who the executive who asked to be unnamed works for then.
The thing is that the Friday-Satuday night crowd are completely different to the Tuesday afternoon crowd. People who come and get weekend rowdy don’t realise that drinks are cheaper through the week because they aren’t coming in through the week. And people who come in through the week for a quiet pint are in to avoid the raucous weekend crowds, so never notice the price difference either.
The only ones who could potentially notice are the every day regulars who come in every night for four pints. But even they clear out when it starts to get too rowdy on a weekend, which is about when the weekend prices are put into effect, so maybe not even them.
So really, you’re only noticing if you’re working there.
6 comments
Slug & Lettuce, Yates
Thought it said pubs not shit holes
Then I’ll dynamically go somewhere else.
Though like with the supermarket “loyalty card prices” thing I’m sure all their competitors will follow suit if they’re successful.
I remember Yates doing this years ago with a “drinks stock market”
Prices were variable depending on what they were doing a lot of at the time or what they had in stock.
The upside was you could get really cheap drinks. The downside was you ended up mixing so many drinks you’d get absolutely battered
Fortunately illegal in Scotland. Enforcement is another matter.
Rewarding customers choosing them over competitors at peak-times with higher prices, it’s a bold strategy.
Easy win for other bars if they state their prices will remain the same no matter the time.
I used to work at a Greene King pub and this was in place. About six or seven years ago this was. On Friday and Saturday evenings the price of a pint would be something like 30p higher automatically on the till than any other time. I assume that’s who the executive who asked to be unnamed works for then.
The thing is that the Friday-Satuday night crowd are completely different to the Tuesday afternoon crowd. People who come and get weekend rowdy don’t realise that drinks are cheaper through the week because they aren’t coming in through the week. And people who come in through the week for a quiet pint are in to avoid the raucous weekend crowds, so never notice the price difference either.
The only ones who could potentially notice are the every day regulars who come in every night for four pints. But even they clear out when it starts to get too rowdy on a weekend, which is about when the weekend prices are put into effect, so maybe not even them.
So really, you’re only noticing if you’re working there.