Finland’s online retail market has taken a hit, with data indicating a remarkable 24% decline in online sales during the second quarter of 2022 compared to the previous year. Even though Finland tops the list of the most sustainable shoppers in the EU, the economic downturn has reshaped consumer behavior, emphasizing financial stability over sustainability in the purchasing decisions of Finnish shoppers.
[https://www.forbes.com/sites/dennismitzner/2023/10/02/shopping-slump-and-second-hand-craze-in-finland-linked-to-financial-constraints-not-eco-consciousness/](https://www.forbes.com/sites/dennismitzner/2023/10/02/shopping-slump-and-second-hand-craze-in-finland-linked-to-financial-constraints-not-eco-consciousness/)
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by Finnopsyched
1 comment
Interesting headline considering that the author didn’t actually give out this point in the text. There weren’t even any proper arguments for it in the text apart from one comment from a fairly small e-commerce provider (2,5 M€ revenue). Seems like yet another weak article on Finland.