‘The Exorcist: Believer’ and Hispanic audiences: A match made in horror movie heaven

by cnbc_official

5 comments
  1. Take it on faith. The new “Exorcist” movie will draw big Hispanic audiences.

    Universal is seeing stronger-than-average Hispanic interest for “The Exorcist: Believer” as the movie heads into its opening weekend, according to people familiar with the matter. This fits a pattern among recent religious-horror releases such as “The Nun II” and “The Pope’s Exorcist.”

    “They like the emotions. They like the scary aspect of it. It’s something that’s unique in our culture,” Rolando Rodriguez, the Cuban-born chairman of the National Association of Theatre Owners, said of Hispanic and Latino crowds. “We expect big things out of ‘The Exorcist.’”

    “The Exorcist: Believer,” a sequel to the classic 1973 original, tells the story of two girls who disappear for three days in present-day Georgia and end up possessed by a demon, or demons, traumatizing their families and resuming an old battle that is rooted in the first movie. It stars Leslie Odom Jr. of “Hamilton” fame.

    The new film is slated to open in more than 3,600 theaters Friday, including [Imax](https://www.cnbc.com/quotes/IMAX/) and other premium formats. It’s expected to pull in up to $30 million in its first weekend. While that should be enough to send it to No. 1 at the domestic box office for the weekend, it remains to be seen whether the film and the next two entries in a planned trilogy will pay off for NBCUniversal. The company’s movie studio and streaming service, Peacock, [shelled out $400 million](https://variety.com/2021/film/news/universal-exorcist-trilogy-1235027500/) for the movies.

    More: [https://www.cnbc.com/2023/10/05/the-exorcist-believer-attracts-hispanic-audiences.html](https://www.cnbc.com/2023/10/05/the-exorcist-believer-attracts-hispanic-audiences.html)

  2. Is this implying Hispanics have shitty standards when it comes to movies?

  3. “The Exorcist: Believer” also faces a formidable foe in its second weekend: Taylor Swift, who’s releasing the concert film version of her megahit Eras Tour. “Believer” is also entering a crowded horror movie marketplace.”

  4. All these exorcist and demon movies are just catholic fear mongering propaganda.

  5. I recently talked with a film producer who makes faith based movies. He said he absolutely loves them because they are cheap and always turn a profit no matter what, scene if they are shit.

    I imagine this is kind of the anti-version of that, playing on catholic fears. Kinda weird they singled out Hispanics though.

Leave a Reply