Granted their brand could have done with a refresh, this looks like a carbon copy of Natwest’s logo especially with the colour scheme, just a different typeface.
Pretty baffling choice all in all. Maybe not quite as awful as CITV to ITVX Kids (given how many people think ITVX sounds like the name of a porn site) but definitely up there.
>In June, Nationwide announced that it will not leave any town or city in which it is based until at least 2026.
Shame they didn’t pledge this in the last 1-3 years before they closed down a number of branches.
Awful branding. They had the chance to brand themselves as a progressive fintech while keeping traditional high street attractions to traditional bankers. But instead they look more like traditional high street NatWest, Lloyds etc than NatWest do. Real missed opportunity.
How about you sort out your outdated mobile banking app
Doesn’t help much having to carry your card reader around all the fecking time
4 comments
Granted their brand could have done with a refresh, this looks like a carbon copy of Natwest’s logo especially with the colour scheme, just a different typeface.
Pretty baffling choice all in all. Maybe not quite as awful as CITV to ITVX Kids (given how many people think ITVX sounds like the name of a porn site) but definitely up there.
>In June, Nationwide announced that it will not leave any town or city in which it is based until at least 2026.
Shame they didn’t pledge this in the last 1-3 years before they closed down a number of branches.
Awful branding. They had the chance to brand themselves as a progressive fintech while keeping traditional high street attractions to traditional bankers. But instead they look more like traditional high street NatWest, Lloyds etc than NatWest do. Real missed opportunity.
How about you sort out your outdated mobile banking app
Doesn’t help much having to carry your card reader around all the fecking time