Context: The nature of targeted online political advertising means that particularly extreme, untrue or distasteful messages can be pushed out, without the same scrutiny that a publicly visible advert would receive. I therefore share with you all this targeted add from the SVP that I saw on Twitter.
It’s no secret that the SVP is a hard right populist party, but what has consistently surprised me is the quality of their advertising. How could anyone (whatever their politics) see something like this and not feel embarrassed by how crude it is?
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Context: The nature of targeted online political advertising means that particularly extreme, untrue or distasteful messages can be pushed out, without the same scrutiny that a publicly visible advert would receive. I therefore share with you all this targeted add from the SVP that I saw on Twitter.
It’s no secret that the SVP is a hard right populist party, but what has consistently surprised me is the quality of their advertising. How could anyone (whatever their politics) see something like this and not feel embarrassed by how crude it is?