Netflix waiting for strikes to end before jacking up prices — Higher monthly fees for no ads to start in US, Canada, WSJ reports
by marketrent
Netflix waiting for strikes to end before jacking up prices — Higher monthly fees for no ads to start in US, Canada, WSJ reports
by marketrent
2 comments
This thumbnail does show what I’m going to do.
Ars covers reporting by the Wall Street Journal:^1
>Netflix, as well as streaming rivals Disney and Warner Bros. Discovery, have pointed to its ad-supported tiers generating higher average revenue per user than ad-free tiers.
>Bumping up the prices of its ad-free plan could be beneficial for Netflix by generating more revenue from ad-free users and by pushing people to its ad tier.
>In July, during its Q2 2023 earnings call, Netflix CFO Spencer Adam Neumann said that the writers’ and actors’ strikes could add some “lumpiness” to Netflix’s cash flow from 2023 through 2024.
>Frequent changes in streaming services’ prices, combo packages, and content have turned cord-cutting into a complicated, pricey endeavor that’s reminiscent of cable.
^1 https://arstechnica.com/gadgets/2023/10/netflix-raising-ad-free-prices-in-a-few-months/