To the surprise of noone, but it was a pretty big campaign and launch just to flounder a few years later.
IMO I would have taken more Murphys.
Shoite name.
Heineken already own two perfectly fine stouts.
It bewildered me that they didn’t just invest in those instead of pissing away so much money by trying to squeeze another drink into an already overcrowded market.
The best part about this is we won’t see the god awful ads anymore.
It tasted awful. I bought a 4 pack of it one Friday because I was going to sit down and watch a could of movies and after one of them I was thinking ‘nope, this is Bad’.
It was weak pisswater – but dark!
Had no “meat” to it.
Their tall glasses never fit in my dishwasher, and for that reason I’m out.
> Stout backed with multimillion euro marketing campaign failed to lure drinkers
I’m not sure who they were targeting, but this is the first I’ve heard of it (and it’s the news that it’s being axed), so maybe the marketing campaign was a failure
Always felt it tasted of very heavy Guinness. You know that Guinness that almost tastes like Belgian chocolate sometimes? Like that.
The ad campaign was truly bizarre. Basically painting drinkers of Ireland’s Edge as losers. What were they thinking?
When did the name change? That publicity shot shows Island’s Edge, not Ireland’s Edge.
Seems like nobody is going to lament this disappearing. Frankly, the ads alone not appearing anymore is worth celebrating. I don’t know where they spent their marketing millions for it, but they should be asking for their money back. Pump it into making the old samurai/Akira-style Murphy’s ads again.
That was quick, wasn’t it? I haven’t seen or heard of it in ages. A total miss by Heineken.
As someone who has worked for Diageo, nobody will care about this the same way nobody will care about any other stout that makes it to market and wants to try and replicate Guinness’s popularity.
Guinness isn’t popular because it’s stout, it’s popular because it’s Guinness. Everyone who works in the company knows this, but it seems that others outside it can’t get a grasp of this.
I’ll give McGregor’s stuff a couple years before it disappears and is at most exclusively available in specific pockets of America where his only sales market is.
About time – one of the worst pints I’ve ever had.
They’re pushing Beamish now, which probably should have been the move from the start.
It was disgusting
Kinda disappointed as I preferred the cans to Guinness cans. Never had it on tap though.
My mother in law liked it. She’ll be livid.
Don’t know of anyone else who drank it.
Gonna start asking for it.
I had it multiple times and had no issue. It was nothing to write home about, but not bad either. Now Murphy’s, I don’t like.
>The initial launch campaign used the promotional slogan “unexpectedly refreshing”, while a subsequent campaign by the agency Publicis Dublin in 2022 bore the slogan “it’s better, not bitter”.
I will never understand the logic of trying to get non stout drinkers to drink stout by advertising that it is “not like stout”. Cider and lager are even more “not like stout”, that is the reason people drink them.
We have enough stouts that are delicious. Competing was never gonna be easy, even if they had a good product
I had it once ever. Left a distinctly cool aftertaste, like menthol but more bitter. Then I learned, for some reason, it had basil extract in it.
21 comments
To the surprise of noone, but it was a pretty big campaign and launch just to flounder a few years later.
IMO I would have taken more Murphys.
Shoite name.
Heineken already own two perfectly fine stouts.
It bewildered me that they didn’t just invest in those instead of pissing away so much money by trying to squeeze another drink into an already overcrowded market.
The best part about this is we won’t see the god awful ads anymore.
It tasted awful. I bought a 4 pack of it one Friday because I was going to sit down and watch a could of movies and after one of them I was thinking ‘nope, this is Bad’.
It was weak pisswater – but dark!
Had no “meat” to it.
Their tall glasses never fit in my dishwasher, and for that reason I’m out.
> Stout backed with multimillion euro marketing campaign failed to lure drinkers
I’m not sure who they were targeting, but this is the first I’ve heard of it (and it’s the news that it’s being axed), so maybe the marketing campaign was a failure
Always felt it tasted of very heavy Guinness. You know that Guinness that almost tastes like Belgian chocolate sometimes? Like that.
The ad campaign was truly bizarre. Basically painting drinkers of Ireland’s Edge as losers. What were they thinking?
When did the name change? That publicity shot shows Island’s Edge, not Ireland’s Edge.
Seems like nobody is going to lament this disappearing. Frankly, the ads alone not appearing anymore is worth celebrating. I don’t know where they spent their marketing millions for it, but they should be asking for their money back. Pump it into making the old samurai/Akira-style Murphy’s ads again.
That was quick, wasn’t it? I haven’t seen or heard of it in ages. A total miss by Heineken.
As someone who has worked for Diageo, nobody will care about this the same way nobody will care about any other stout that makes it to market and wants to try and replicate Guinness’s popularity.
Guinness isn’t popular because it’s stout, it’s popular because it’s Guinness. Everyone who works in the company knows this, but it seems that others outside it can’t get a grasp of this.
I’ll give McGregor’s stuff a couple years before it disappears and is at most exclusively available in specific pockets of America where his only sales market is.
About time – one of the worst pints I’ve ever had.
They’re pushing Beamish now, which probably should have been the move from the start.
It was disgusting
Kinda disappointed as I preferred the cans to Guinness cans. Never had it on tap though.
My mother in law liked it. She’ll be livid.
Don’t know of anyone else who drank it.
Gonna start asking for it.
I had it multiple times and had no issue. It was nothing to write home about, but not bad either. Now Murphy’s, I don’t like.
>The initial launch campaign used the promotional slogan “unexpectedly refreshing”, while a subsequent campaign by the agency Publicis Dublin in 2022 bore the slogan “it’s better, not bitter”.
I will never understand the logic of trying to get non stout drinkers to drink stout by advertising that it is “not like stout”. Cider and lager are even more “not like stout”, that is the reason people drink them.
We have enough stouts that are delicious. Competing was never gonna be easy, even if they had a good product
I had it once ever. Left a distinctly cool aftertaste, like menthol but more bitter. Then I learned, for some reason, it had basil extract in it.