Daily Record owners cut jobs, want to replace journalists with social media influencers and experiments with AI.

Headline ‘sensationaly’ Frankenstined from the following:

* [Publisher Reach plc plans to cut hundreds of jobs in cost reduction programme — Daily Record and Express owner says ‘What will not change is our commitment to quality journalism’](https://www.insider.co.uk/news/publisher-reach-plc-plans-cut-31388010)

* [Mirror publisher to replace journalists with social media influencers — The publisher of the Mirror and Express newspapers has said it will hire social media influencers after announcing cuts to journalists in a major jobs cull.](https://archive.is/EorT8)

* [Reach embraces TikTok after slashing over 2,000 jobs since 2010 — Earlier this year, the publishing group fuelled a heated debate when it said it is experimenting with artificial intelligence (AI) to write news stories.](https://uk.finance.yahoo.com/news/reach-embraces-tiktok-slashing-over-160035566.html)

by bottish