McDonald’s hat seinen Rechtsstreit mit dem Fast-Food-Konkurrenten Hungry Jack’s (der australische Name von Burger King) um seinen dem Big Mac ähnelnden Burger „Big Jack“ verloren.

by superegz

32 comments

  1. The Big Jack looks good. Hopefully we get some franchises up in Canada soon.

  7. This makes sense to me. There’s no likelihood of confusion, which is the biggest marker of trademark infringement. They’re only served AT Hungry Jack’s. No non-crazy person is going to go in, order a “Big Jack” and think “wow, based on the name I assume someone ninja-ed out the window, went to a McDonald’s, stole a Big Mac, and delivered it to me *IN THIS RIVAL RESTAURANT TO MCDONALD’S.”*

    …All while the potentially infringing name uses half of the name of the place I’m currently standing.

    And McDonald’s also wanted them to stop using “Mega Jack”, which just has fuckall to do with the name “Big Mac.” Sounds like a mighty handy, though…

  10. I’m guessing “Big Jack” tastes way better than “Big Mac” or any product sold by McD and BK in the US. Taste, texture, quality of burgers sold by these two franchises across the US are so inferior compared to other countries.

  11. “wow, based on the name I assume someone ninja-ed out the window, went to a McDonald’s, stole a Big Mac, and delivered it to me IN THIS RIVAL RESTAURANT TO MCDONALD’S.”

    Wait, so you’re saying my plan to buy a bunch of chik-fil-a on Saturday and resell it for 50% more on Sunday might be frowned upon?

  12. I love when corporations think they own commonplace words like “Big”

  13. In Japan it’s called the “Big Bet.” I’m not a big fast food burger guy, but it’s actually pretty fuckin’ excellent considering it’s a fast food burger. It is very much exactly what you’d expect if someone told you “like a Big Mac but good.”

  14. Now if only McDowell’s can settle their misunderstanding with McDonald’s.

  16. We get them in nz too. It’s literally a larger big mac for the same price. It’s awesome.

  18. The Big Mac itself is a copy of the Big Boy. The Big Boy was two all-beef patties, Big Boy sauce, lettuce, cheese, pickle, and onions, on a double-decker, three-layer sesame-seed bun. McDonald’s even copied the name: “Big Boy” – “Big Mac.”

  19. I don’t know why they are complaining, the burgers never look like the pictures anyway.

  20. I have found McDonalds, Burger King etc much better in the commonwealth vs the US. I’m guessing it’s because of government food/ingredients regulations? Not sure the exact term. Or? As a dual citizen. Trust me, it’s not vast, but there is a difference

  21. It don’t get it. There’s a million names they could use. Why pick one that is so similar to Big Mac if not to ‘leech off’ of McDonald’s trademark

  22. Lookalike in the ads, maybe. But we all know what expectation/reality is and how the ClumpMush of carbs, sauce, wilted lettuce, white tomatoes, bland pickles originated from a massive Venezuelan meatball that sits in a freezer for months on end.

  24. Can they bring it back now? That burger was the bomb

  26. so you have this multibillion % company sueing other restaurants, if thier burgers look like burgers?

    The judge should have slapped some sense into McDonalds.

  27. The McDonald’s Big Mac was nothing but a ripoff of the Bob’s Big Boy Burger in the first place.

  28. Has anyone tried the Big Jack sauce? How does it compare to McDonald’s which is hard to beat.

  32. Which is ironic because they’ll look nothing like that when they’re served.

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