Iman Vellani Says ‘The Marvels’ Flopping at the Box Office Is for Bob Iger to ‘Focus On,’ Not Her: ‘What’s the Point? That Has Nothing to Do With Me’

35 comments

1. she’s got a point, the cast is not in control of the box office response. Then getting hounded with these questions has got to get old for them

2. Yeah that’s kind of what happens when Marvel lets their directors be placeholders for blame.

3. In fairness, she’s kinda right. She brings her character to the screen and considering that character and what Marvel wanted, she did it just fine.
   The problem is with what Marvel planned, spent and expected from this.
   Feels more like a case of hubris

4. Definitely not her fault it bombed. She did her job. The blames lies with the director and Marvel.

5. Amazing that someone is finally blaming upper management, insteading of laying the blame all on fans.

6. Saw it this weekend with my daughter. With the exception of perhaps one of the cringiest scenes ever put in a movie (you know the one), I enjoyed it and thought it as good as TL&T and certainly as good as the Eternals.
   One thing important to note, to me, is that this was a female superhero, female villain movie … and no one cares. Male characters have minor roles at best. To me that’s a good thing that this wasn’t a “ghost busters – lets remake this with women” movie.

7. Good answer that is alignment with me as a viewer.

   I saw it and enjoyed it and did so without regard to the box office.

8. There needs to be real accountability and consequences for studio execs who are in charge of productions like this – who give their creative notes which directors and writers are forced to integrate that add no value to the story. A huge reason why tentpole movies flop this hard when they do is because of this. Look no further than the Star Wars sequels, in particular “Rise of Skywalker,” and Rey’s story. Kathleen Kennedy shouldn’t be allowed to go near another Star Wars property.

   Maybe Rey is born with it, maybe it’s Palpatine.

9. She’s correct. They thought they could be lazy and pawn off a subpar film as they’ve done in the past and it didn’t pan out. People are getting super hero fatigue I think and marvel churning out series after series and movie after movie several times a year is tapping them out of ideas and putting writers under the gun to write two drafts and get it out the door. They need to take a break

10. Isn’t this about a week old comment from her?

11. Even the youtubers that HATED this movie and said it was the biggest dumpster fire ever . Liked her performance and complimented on how likeable she is

    This movie flopping had nothing to do with her

12. How many more articles are there gonna be on the box office for this movie? Like, we get it already, it’s underperformed.

13. Has it really flopped? Going to the movies now has to warrant something really special, otherwise people are just waiting til it streams. It’s a fun movie I think it will do well on streaming

14. There was a thread awhile back about Lightyear (2022) and few of the top comments was how Chris Evans should be at least partially responsible for the movie’s bombing because he wouldn’t take a pay cut or something. Where are those folks now?

15. Studios trained their audience during Covid that new films will be available a few weeks later on streaming services. They did this to themselves. It doesn’t feel like a big event when you know it’s a matter of days when you can watch it at home.

16. It wasnt promoted at all

17. Has everything to do with you. People don’t so see your movie. No more Ms. marvel movies.

18. Saw this over the weekend and it was great.

19. This was a really fun movie – I loved it, musical interlude and all. And this response of hers is exactly how you deal with media and Internet bullshit.

20. Makes sense to me. In this case (and many) the cast is hired to fulfill the vision so it’s not necessarily their fault when the product is unappealing.

21. She was easily the best thing about the movie.

22. A very mature take. She seems very down to earth and just excited to be part of the MCU. Hope we see more of her in the future, in or outside the MCU.

23. I saw it over the weekend, it’s good and legitimately funny.

24. I honestly didn’t even see advertising for it.

25. I wonder if anyone asked Harrison Ford about Indy’s box office or Paul Rudd about Quantumania

26. A lot of folks are going to watch this on Disney+ and of course that eats into box office. A lot of box office depends on marketing. Those issues aren’t the fault of the artists.

27. Remember when Randall Park said Hollywood took away the wrong lesson from Barbie and then went on to explain how therapy lesson was people want more women-centered movies?

    That’s another wrong lesson.

    The lesson is make more original properties with talented people.

28. Haven’t seen anyone focus on her. Some people are making fun of brie larson. Most people blame the D+ stuff being tied in. Literally is too much content to keep up.

29. She’s right. It was her job to act and she did. It’s silly to try to get her to hold the bag.

30. That girl’s got a good head on her shoulders. That’s an incredibly mature way of looking at things.

31. She’s just an actress, I’d blame the writer / director and ultimately producers since they have infinitely more control over the production.
    It’s not like she pulled a Rachel Zegler.

32. If anything, her performance was one of the better parts of the movie. She is not the issue with the current crop of marvel projects. She has nothing to fix.

33. She’s making it easy for people to attack her with that remark.

34. Don’t think any of them will do further work for Marvel until they get killed off in Secret Wars.

35. The economy and the “we dont give a crap if we overcharge for the complete theater experience” is to blame for most of this… If whatever is at the theater isnt an event or overwhelmingly hyped up on positive buzz then its going to be a hard sell…

    You could say enticing folks back to the theater with competitive pricing would help but businesses are now run by power points and profit charts and honestly nobody wants to take the financial hit for the “greater good”