Happening across the board. They’re waiting for interest rates to come down first.
Slower FORD ev demand. Fixed it.
I live in the town next to where this plant is going (plant’s in Marshall, MI) and its very existence has been a boondoggle from the start SOLELY because the word “China” was involved – now this? Set up to fail, Ford.
People want EVs….they just don’t want YOUR overpriced EVs.
You need to do serious cost reductions on your EVs.
You have become inefficient due to reliance on the chicken tax
Ford Escape EV
– 35K US – no bells and whistles, base autopilot, maybe heated seats etc.
– 225 miles
– Frunk
– Fast charging with NACS and access to Tesla chargers
That’s all the public wants
Me:
Hey Ford, where’s my $40k EV truck you promised?
Ford: No one wants these EVs…
Maybe don’t let your dealerships tack on tens of thousands of dollars of markup on vehicles?
I’ve gone back and forth on how I feel seeing some of the legacy companies slow down their EV plans. The more I think about the situation, the better I feel.
Ford’s current EVs are half ass ICE platforms with batteries shoe horned in. This results in more cost, less weight and lower efficiency compared to dedicated platforms from Tesla as example. Even making batteries in house is not going to fix those structural issues. Ford and other legacy companies will have develop ground up designs to be competitive. This is going to take a minimum of three years if not longer. If they want to develop a two battery production lines now instead five, (just making up numbers.) it’s probably a good idea because they are going to struggle selling more of the existing offerings. Plus battery production methods will continue to improve in the next three years. (LFP went from 10% to 45% in three years. 2019-2022)
Now they have a choice to make, go all in on ground up EV designs or buy an existing BEV platform from probably a Chinese automaker. (VW and Stella it’s design.) trying to expand existing offerings won’t get them there.
Because which came first: the EV or the charging station?
9 comments
Happening across the board. They’re waiting for interest rates to come down first.
Slower FORD ev demand. Fixed it.
I live in the town next to where this plant is going (plant’s in Marshall, MI) and its very existence has been a boondoggle from the start SOLELY because the word “China” was involved – now this? Set up to fail, Ford.
People want EVs….they just don’t want YOUR overpriced EVs.
You need to do serious cost reductions on your EVs.
You have become inefficient due to reliance on the chicken tax
Ford Escape EV
– 35K US – no bells and whistles, base autopilot, maybe heated seats etc.
– 225 miles
– Frunk
– Fast charging with NACS and access to Tesla chargers
That’s all the public wants
Me:
Hey Ford, where’s my $40k EV truck you promised?
Ford: No one wants these EVs…
Maybe don’t let your dealerships tack on tens of thousands of dollars of markup on vehicles?
I’ve gone back and forth on how I feel seeing some of the legacy companies slow down their EV plans. The more I think about the situation, the better I feel.
Ford’s current EVs are half ass ICE platforms with batteries shoe horned in. This results in more cost, less weight and lower efficiency compared to dedicated platforms from Tesla as example. Even making batteries in house is not going to fix those structural issues. Ford and other legacy companies will have develop ground up designs to be competitive. This is going to take a minimum of three years if not longer. If they want to develop a two battery production lines now instead five, (just making up numbers.) it’s probably a good idea because they are going to struggle selling more of the existing offerings. Plus battery production methods will continue to improve in the next three years. (LFP went from 10% to 45% in three years. 2019-2022)
Now they have a choice to make, go all in on ground up EV designs or buy an existing BEV platform from probably a Chinese automaker. (VW and Stella it’s design.) trying to expand existing offerings won’t get them there.
Because which came first: the EV or the charging station?