Ford to scale back plans for $3.5 billion Michigan battery plant as EV demand disappoints, labor costs rise

by diacewrb

4 comments

  1. More on this subject from other reputable sources:

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    – Detroit Free Press (B): [Ford to drastically scale back jobs, investment plans for Marshall EV battery plant](https://www.freep.com/story/money/cars/ford/2023/11/21/ford-marshall-electric-vehicle-battery-plant-reduce-plans-jobs/71664207007/)
    – CNN.com (C-): [Ford battery plant is back on track but scaled down](https://www.cnn.com/2023/11/21/business/ford-battery-plant-downscaled/)
    – Wall Street Journal (B): [Ford Downsizes Plan for Michigan Battery Factory, Citing Slower EV Demand](https://www.wsj.com/business/autos/ford-downsizes-plan-for-michigan-battery-factory-citing-slower-ev-demand-2c11bb68)
    – TechCrunch (B+): [Ford downsizes EV battery factory plan](https://techcrunch.com/2023/11/21/ford-downsizes-ev-battery-factory-plan/)

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    [__Extended Summary__](https://www.reddit.com/r/newswall/comments/181d3oy/) | [More: Ford to drastically …](https://www.newswall.org/summary/ford-cuts-back-on-major-ev-investment-jobs-at-michigan-battery-plant?mtm_campaign=r&mtm_kwd=c) | [FAQ & Grades](https://www.reddit.com/r/newswall/comments/uxgfm5/faq_newswall_bot/) | I’m a bot

  3. As someone who unfortunately backed the wrong horse, ford can only get back on track in the EV space with figuring out how to get out from under the burden of Stealerships who sell EV over msrp.

    Then they need to scale hard with actual products aside from the lightning f150. If they can get a maverick and bronco EV they’ll be well positioned to get back in the fight.

    Until then I have no confidence that ford is gonna do any better than Toyota or Honda. Especially at this snail pace.

  4. Imagine that. Nobody actually wants an electric pickup. I want an electric car. That’s why I’m looking at a Nissan leaf.

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