Google in last-ditch lobbying attempt to influence incoming EU tech rules: the American tech giant targets officials and politicians with advertising, emails, and social media posts.
Google in last-ditch lobbying attempt to influence incoming EU tech rules: the American tech giant targets officials and politicians with advertising, emails, and social media posts.
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Google is making a last-ditch effort to change the EU’s incoming laws on Big Tech with a flurry of advertising, emails, and targeted social media posts aimed at politicians and officials in Brussels.
As EU policymakers put the finishing touches to the Digital Markets Act (DMA), executives at Google’s headquarters in Silicon Valley are stepping up their efforts to water down parts of the legislation that they fear may have a severe impact on their business.
“Top executives in California have known about the DMA all along, but they are only waking up now,” said one Google insider.
The campaign includes direct lobbying by Google, but also by several trade associations that the search engine giant funds.
Fuck Google
How is this not bigger news?
This should be on the top page.
“Google is making a last-ditch effort to change the EU’s incoming laws on Big Tech with a flurry of advertising, emails, and targeted social media posts aimed at politicians and officials in Brussels.“
That’s insane
Fucking disgusting!
> Last year, it was forced to apologize to Thierry Breton, the EU commissioner who is also responsible for digital regulation, after it emerged that Google was orchestrating a plan to “push back” against him.
> The intense lobbying may not have its intended effect. “They are the bad guys at the moment,” said a parliamentary assistant involved in the DMA discussions. “Everything coming from them is a bit awkward and hard to justify why we would include it in the legislation.”
> Andreas Schwab, the MEP leading the DMA debate in parliament and a prominent longtime critic of Google, said the company’s efforts were “a little too late” to have a major impact.
> “I get a sense they are worried,” said Schwab, who met Google’s Walker a few weeks ago. “And they should be.”
Lol I hope this backfires.