UK vinyl sales at highest level since 1990 – as Taylor Swift leads the way

UK vinyl sales at highest level since 1990 – as Taylor Swift leads the way

So much for old school vinyl has been making a comeback this year has seen an upsurge in their sales by almost four times more than last year the highest annual level since 1990 and there’s something about vinyl um there’s almost an emotional connection between the the fan and the

Artist and there’s a warmth to the recording it makes you feel like you’re in the studio when you hear it that warm sound and you just immerse yourself in that experience and the beautiful thing about albums is it’s an artist telling their story it’s a visceral form of Storytelling popularized by a thriving

Music Market on the High Street this HMV store on London’s Oxford Street is one example it reopened just weeks ago after four years of closure and its household names contributing to the surge in sales with surprise surprise Taylor Swift leading at the Forefront the 12-time Grammy winner is no stranger to Breaking

Records and has bagged the number one spot for most sold vinyl this year the Rolling Stones hacky diamonds came in second place followed by Lana Del re’s latest album did you know that there’s a tunnel under Ocean Boulevard the demand for music in a physical format is clear

On streaming if you don’t like the music you can change it stream away when on vinyl you have to let it go you have to listen to the whole music I bought nine today you put it on start to finish and you hear it how the artist wanted to

Present the record rather than it just being tracks on a playlist despite it being so easy to stream music these days on surfaces like apple or Spotify whether that’s AA Franklin Stevie Wonder or even Marvin Gay what’s clear is that vinyl still has soul and shops like this one and others are

Proof for Lawrence prank business is booming that’s a fantastic album that one yeah I might have to keep that one for myself he sold more vinyl records now than ever before the upturn in vinyl sales has continued as it has for many years we’re probably about 10 15% up on

The previous year mainly amongst younger people which is very surprising um kind of quite young probably in the kind of 16 to 25 age group and although streaming services are without doubt more popular it’s clear vinyl is succeeding in carving out a space of its own sub chalry Sky News

More vinyl LPs were bought this year than at any time since 1990 and are growing at their fastest rate this decade.

Sky’s Sabah Choudhry takes a look at what’s driving the surge in demand.

Read more: https://news.sky.com/story/uk-vinyl-sales-at-highest-level-since-1990-as-taylor-swift-leads-the-way-13038565

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