The irony

by nekako-somehow

16 comments
  1. made in china for three fiddy, and made in portugal for € 3

  2. Not sure about fabulously British but 100% quintessentially modern British. Harking to the past but lacking the industrial base to make it anything other than branding.

  3. I used to work at the Boots next door to the Jack Wills in Salcombe. I’d go in there on my lunch breaks if I was bored. They had a lot of products on high shelves, so I always ended up being asked by other customers to grab products for them. It didn’t seem to matter that my uniform was very obviously for a different shop. I do recognise that this is unrelated – I’m just having flashbacks

  4. I agree with the sentiment but China do have some good manufacturers these days, also some terrible ones.

    Garment production in this country is pretty much obsolete unfortunately. ( Yes I know that there are still some but compared to pre 2000 it’s minimal)

  5. Not really irony as it clearly states designed in London, England.

  6. You can get a British wool jumper made in Britain for a lot less money and much better made.

  7. Superdry is the funniest

    **Spirit of Japan!**

    Designed in Britain

    ^Made ^in ^China

  8. There used to be a Jack Wills shop near the main campus at Bristol Uni and around 2010 you’d see queues outside that place like they were giving out winning lottery tickets. The absolute hold they had over middle class students was insane

  9. Then you find it’s sold at Jack Wills Outlet at Bicester Shopping Village, the second most visited place by Chinese tourists next to Buckingham Palace (apparently), so presumably finds its way back home, minus a little tax.

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