Not sure what to think about this. Kind of looks like a random arrangement of wallpaper samples.
A bit ugly.
I hate it.
At least it’s better than Brussels Airlines’ new logo.
Some design firm made bank
100k for this? Lmao.
Ugly as fuck. On the bright side, they only spent €100.000 on it which is 20% of a cooking app.
I have many questions
Very random. I don’t like it.
This makes me wanna move to a different city
I just don’t see any connection with Leuven. The previous logo was very recognizable and unique. This logo could just as easily be for a random non-profit, a bank or a telecom company. I don’t think it’s all that ugly but for me a change wasn’t needed and it’s just worse than the previous one.
I very much like it
But why
100k? Really? Leuven got scammed… 🙁
> De nieuwe huisstijl draagt uit waar Leuven voor staat:
> – Een warme stad waar 190 nationaliteiten thuis zijn en samenwerken.
> – Open, onbevangen en baanbrekend innovatief.
> – Een stad van oneindige mogelijkheden, die liever ja zegt dan nee.
> – Een stad waar je een jonge, frisse dynamiek voelt.
> – Een stad in beweging, die zichzelf constant vernieuwt, nooit af is.
> – Een stad die denkt aan de toekomst, met respect voor het verleden.
Not seeing anything that represents this in this logo.
> Het nieuwe logo:
> – Vormt een kleurrijk stadsplan, waar elke richting de juiste is.
I prefer the old one, if you have visited Leuven you will mostly recognize that building it portrayed.
This one is just another *-startup logo. If in 5 years someone would show it to me without the “leuven” part I would not be sure from where it is.
Seems like a friendly-with-the-current-elected-politicians marketing-department received a nice payday.
Looks solid, nothing special but versatile. My only gripe is the typography, makes me think of hema or dick bruna books
Why does it have Hitler’s haircut?
As a designer, this hurts my feelings
I somehow feel like I’ve seen this on the test screen of the TV back in the day 👀
Sigh. Looks way worse than the old one. Cities should keep using their heraldic emblems. It’s way cooler.
For a moment I feared this was the new logo of the KU Leuven and wanted to say: ‘waar is der oudren fierheid nu gevaren?’
Happy to hear it’s only for the city of Leuven. Looks like a patchwork, but then again that’s probably the point?
Looks like a bunch of wasted time, money, and a perfectly acceptable great old recognizable logo to me.
“Testbeeld”.New style
Typische veilige marketing. Niks nieuws, ‘t is al een paar jaar een zielige trend. Mijn hart bloedt voor de ontwerpers, want ze hadden waarschijnlijk een veel beter idee in gedachten maar kregen strenge richtlijnen opgelegd. Zo gaat het altijd.
First impression is the old tv test screen.
Remove the “leuven” and it could be anything. One of the worst logo changes I’ve seen.
I mean, I liked the previous one a lot more. I feel like this has some kind of abstract meaning that isn’t very clear.
Either way, I’m not from Leuven, so it’s not really my business.
In case I’ve missed it? I wish I have kept on missing it and never saw this. Moment of silence for designers.
My 5 cents about this logo as a graphic designer and working for local government.
This logo isn’t bad. It has a lot of opportunities for a complete graphical style rolled out digitally and on other carriers. You can discuss about colors and taste, but from a graphical standpoint this is good work.
I agree about recognizability, but this is a local logo, it doesn’t need that much recognition for the broader public. A big rollout locally will be enough to have a consequent look and so it will be recognizable for Leuvenaars.
My main point is that change always is difficult. Every time some ‘institution’ makes a change that is too progressive or new, almost everyone will complain. I remember every new design for the VRT newssite. Everyone hated it. I remember the new logo for my own town. Everyone thought it was a waste of money. But every change that was met with criticism, was a hit in the long term.
looks like a carpet
It’s horrible, especially relative to the previous one, which I always thought was especially nice and slick.
Leuven of Ieuven? Want plaatsnamen schrijf je toch met een hoofdletter?
Why?
Is Leuven now sponsored by Adidas ? And was renamed Ieuven?
– Many people believe that a perfect circle is only a fake representation. Perfect circles are an illusion.
– If a government sees itself as perfect, for many outside the government, they have a problem.
The colors:
– Are there primary colors?
– Why no Yellow?
The colors are chosen so that nobody can say, you make a clear statement.
There is no yellow, so nobody can blame you to be flamigant or Belgian.
But if you are in discussion with a flamigant, you can say the orange is in reality yellow. (Black – Yellow)
The same for the discussion with a Belgicist. (Black – Yellow – Red)
Is there a red color in the middle or it’s more of a red/Bordeau version of red?
Like the politics in Leuven. We use a lot of words to say a lot, but we declare nothing. And we always can find a reason to say, but we did the best for you.
The 90-degree curves.
– IF you follow exactly our rules, provided by the city, we will make you feel accepted.
– IF you are flexible, 89 or 91 degrees, we start to make your life difficult
– Don’t live in our city if you have a different opinion. If you do not believe in black and white, provided by the city, stay far away. Or we will make you decide to stay away.
So dumb, the old logo was fine, and if they wanted a new Logo why not ask villagers to design it and to vote for their favorite, and not spend €60000 on it?!
49 comments
Not sure what to think about this. Kind of looks like a random arrangement of wallpaper samples.
A bit ugly.
I hate it.
At least it’s better than Brussels Airlines’ new logo.
Some design firm made bank
100k for this? Lmao.
Ugly as fuck. On the bright side, they only spent €100.000 on it which is 20% of a cooking app.
I have many questions
Very random. I don’t like it.
This makes me wanna move to a different city
I just don’t see any connection with Leuven. The previous logo was very recognizable and unique. This logo could just as easily be for a random non-profit, a bank or a telecom company. I don’t think it’s all that ugly but for me a change wasn’t needed and it’s just worse than the previous one.
I very much like it
But why
100k? Really? Leuven got scammed… 🙁
> De nieuwe huisstijl draagt uit waar Leuven voor staat:
> – Een warme stad waar 190 nationaliteiten thuis zijn en samenwerken.
> – Open, onbevangen en baanbrekend innovatief.
> – Een stad van oneindige mogelijkheden, die liever ja zegt dan nee.
> – Een stad waar je een jonge, frisse dynamiek voelt.
> – Een stad in beweging, die zichzelf constant vernieuwt, nooit af is.
> – Een stad die denkt aan de toekomst, met respect voor het verleden.
Not seeing anything that represents this in this logo.
> Het nieuwe logo:
> – Vormt een kleurrijk stadsplan, waar elke richting de juiste is.
[This does the same thing](https://media.s-bol.com/7jQm8VOAjNr/550×385.jpg)
> Verwijst naar glas in lood en een rijk verleden.
Don’t see it.
> – Is een ode aan diversiteit en creativiteit.
Because it has multiple colours?
> – Heeft een open structuur, die uitnodigt tot samenwerking en kruisbestuiving.
No, it doesn’t.
> – Een deel van het logo is zwart-wit gearceerd, een verwijzing naar een verhaal in opbouw, dat nog niet af is.
Use a barcode.
> – Rode tinten, een verwijzing naar de kleuren van ons wapenschild, staan centraal in de vorm van een L.
Bitch, it’s partly pink and orange. Also, both sides are long. That does not form a L.
I wish I could get paid as much to bullshit.
The thing that frustrates me the most is that the first letter isn’t capitalized.
It’s better than the logo of Ghent…
I don’t like it at all
[Previous one](https://i.imgur.com/FPgWCyv.png)
I prefer the old one, if you have visited Leuven you will mostly recognize that building it portrayed.
This one is just another *-startup logo. If in 5 years someone would show it to me without the “leuven” part I would not be sure from where it is.
Seems like a friendly-with-the-current-elected-politicians marketing-department received a nice payday.
Looks solid, nothing special but versatile. My only gripe is the typography, makes me think of hema or dick bruna books
Why does it have Hitler’s haircut?
As a designer, this hurts my feelings
I somehow feel like I’ve seen this on the test screen of the TV back in the day 👀
Sigh. Looks way worse than the old one. Cities should keep using their heraldic emblems. It’s way cooler.
For a moment I feared this was the new logo of the KU Leuven and wanted to say: ‘waar is der oudren fierheid nu gevaren?’
Happy to hear it’s only for the city of Leuven. Looks like a patchwork, but then again that’s probably the point?
Looks like a bunch of wasted time, money, and a perfectly acceptable great old recognizable logo to me.
“Testbeeld”.New style
Typische veilige marketing. Niks nieuws, ‘t is al een paar jaar een zielige trend. Mijn hart bloedt voor de ontwerpers, want ze hadden waarschijnlijk een veel beter idee in gedachten maar kregen strenge richtlijnen opgelegd. Zo gaat het altijd.
First impression is the old tv test screen.
Remove the “leuven” and it could be anything. One of the worst logo changes I’ve seen.
I mean, I liked the previous one a lot more. I feel like this has some kind of abstract meaning that isn’t very clear.
Either way, I’m not from Leuven, so it’s not really my business.
In case I’ve missed it? I wish I have kept on missing it and never saw this. Moment of silence for designers.
My 5 cents about this logo as a graphic designer and working for local government.
This logo isn’t bad. It has a lot of opportunities for a complete graphical style rolled out digitally and on other carriers. You can discuss about colors and taste, but from a graphical standpoint this is good work.
I agree about recognizability, but this is a local logo, it doesn’t need that much recognition for the broader public. A big rollout locally will be enough to have a consequent look and so it will be recognizable for Leuvenaars.
My main point is that change always is difficult. Every time some ‘institution’ makes a change that is too progressive or new, almost everyone will complain. I remember every new design for the VRT newssite. Everyone hated it. I remember the new logo for my own town. Everyone thought it was a waste of money. But every change that was met with criticism, was a hit in the long term.
looks like a carpet
It’s horrible, especially relative to the previous one, which I always thought was especially nice and slick.
Leuven of Ieuven? Want plaatsnamen schrijf je toch met een hoofdletter?
Why?
Is Leuven now sponsored by Adidas ? And was renamed Ieuven?
It’s like they cut out part of the [tv test screen](https://ak.picdn.net/shutterstock/videos/7449091/thumb/1.jpg)
Ah yes, based on the famous coloured squares factory of Leuven
Am I the only one bothered by the missing capital letter?
What does it say about Leuven, when they even can’t spell their own name right.
I thought this was one of those NFT’s for a second.
Can we just go back to coats of arms?
Well, compared to our new logo of ‘Urnhou’, i like it much better. [logo Turnhout](https://images0.persgroep.net/rcs/udESM5J1nWNRWFnWnrO_W3furtE/diocontent/181008793/_fitwidth/694/?appId=21791a8992982cd8da851550a453bd7f&quality=0.8)
Why do cities need logo’s? They have a cool crest, why not use that?
felt obligated to share this: https://twitter.com/instajan66/status/1480948375403048964
Das gewoon lelijk
For me, It’s a real representation of Leuven.
A perfect circle:
– Many people believe that a perfect circle is only a fake representation. Perfect circles are an illusion.
– If a government sees itself as perfect, for many outside the government, they have a problem.
The colors:
– Are there primary colors?
– Why no Yellow?
The colors are chosen so that nobody can say, you make a clear statement.
There is no yellow, so nobody can blame you to be flamigant or Belgian.
But if you are in discussion with a flamigant, you can say the orange is in reality yellow. (Black – Yellow)
The same for the discussion with a Belgicist. (Black – Yellow – Red)
Is there a red color in the middle or it’s more of a red/Bordeau version of red?
Like the politics in Leuven. We use a lot of words to say a lot, but we declare nothing. And we always can find a reason to say, but we did the best for you.
The 90-degree curves.
– IF you follow exactly our rules, provided by the city, we will make you feel accepted.
– IF you are flexible, 89 or 91 degrees, we start to make your life difficult
– Don’t live in our city if you have a different opinion. If you do not believe in black and white, provided by the city, stay far away. Or we will make you decide to stay away.
So dumb, the old logo was fine, and if they wanted a new Logo why not ask villagers to design it and to vote for their favorite, and not spend €60000 on it?!