European default butter is unsalted. They also swapped the packaging colors. Almost bought myself unsalted butter.

15 comments
  1. Where did you get the image OP? I see the weight is now 200g, I’m pretty sure it used to be 1/2lb, as in 227g. Are Kerrygold after pulling a less for same price?!

  2. I always buy unsalted and just salt it myself now. Was baking a lot during lockdown 1 and 3 so got into the habit. Just sprinkle some sea salt on your toast and it’s golden

  3. Thats a strange move, they never sell the unsalted one in the republic anyway for some reason, could buy it in the North though.

  4. “European default butter is unsalted”

    Are you sure it’s not just lower salt than in Ireland rather than unsalted?

  5. Can’t for the hell of me tell the difference between unsalted and salted! Isn’t unsalted more likely to be fresher?

  6. I was recently in New Jersey in America and I couldn’t believe the amount of Kerrygold in all the supermarkets. I’m so glad it was there because American butter is absolutely rotten

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