Im confused what this is an ad for, but I’ve seen a few of these around London this week. Are they just telling me not to call sparkling wine “Prosecco”?

Seems really weird, I don’t know why, although I respect and acknowledge the message.

by Many-machines-on-ix

1 comment
  1. People: A rose by any other name would still smell as sweet

    Italians: actually, no.

    Edit: this is a mad thing for the Italians to spend money on, but given the petty corruption apparent at every level in the country, it seems like an inconspicuous way of cooking the smaller books.

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