115000€ ladies and gentlemen. It is even a plagiarism from a Finish technology company.

40 comments
  1. Slogan was stolen from a company in Beverst (BE).

    These simple logos are also ridiculous, they can buy a €5 template and skip both the costs as the bs.

  2. Since [fiverr.com](https://fiverr.com) can do it in a day or 2-3 for almost nothing. How do we setup a company that looks like a marketing company (and then just use someone on fiverr in the background) ?

  3. I don’t understand how it’s not a standard procedure to reverse google search any logo you hired to see if looks like something already in the market.

    Like I did that even when I designed something from scratch just to check if the idea wasn’t new or with look alikes.

    (Ps: this logo just looks like a periodic table. Put it in a green background and you will get a Breaking Bad nostalgia)

  4. The only acceptable reason for all these high prices for simple logo’s is research and legal dealing with all potentional copyright issues so that you could legally use the logo without any problems.

    If they can’t do that, this should have only costed a few hundred euros + maybe another one or two thousand for all the meetings and bureaucratics that comes with dealing with government organisations.

  5. Something so simple and still the end result is something that annoys me visually. Neither the H, nor the “H with dot” are centered. It’s just kinda slapped in there. Yuck.

  6. PR is inherently a scam. Like modern art buying and selling, but for the lesser talents who don’t have the art world’s superior bullshitting abilities and willingness to attract criminal money. Whether someone stole this or that specific thing from someone else is an irrelevant detail within the larger issue of how you should think about the industry.

  7. Why are cities creating / changing logos ?

    Kinda wants to make me think ” what are they trying to hide this time”

  8. I will never understand why they changed our logo and motto. “Hoofdstad van de Smaak” just sounds way better then “Hasselt Heeft Het”

    Wat heeft Hasselt? Een lelijk logo, ja

  9. I have to admit I am annoyed at all the communes suddenly siphoning money to their friends and family by going for new logos.

    At this rate every legislature where a majority switch happens there’ll be new logos.

    Wish there could be a law that prohibited this stuff….

  10. We should ditch these lame logo’s and just go back to the ‘wapenschild’ to represent our cities.

  11. We are so fucked. Politicians taking a shit on our heads, and we thank them for it! What we gonna do Belgium??

  12. Of all the opinionated people moaning here, how many of you have any affiliation with graphic design? A lot of comments just seem out of touch with the reality of designing or running an agency…

  13. Graphic designer here, apparently I’m in the minority here but I quite like it.

    It’s simple, recognizable from a distance, iconic, suitable for inversion so that it can be displayed on dark backgrounds, it can even be reproduced using other techniques than a more complex pattern. Lets say for example you wanted an extremely large print, a roll of some black material adhered to a surface could be used to achieve that which is a useful feature. Would be funny if that ever happened and a helicopter landed on it, mistaking it for a helipad 😄

    One remark I have is that in my opinion it should have been drawn using a grid as basis, designing such things on the basis of a grid tends to have a naturally pleasing aesthetic, and also it makes it easier to reproduce.

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