How tech giant Siemens plans to beat Silicon Valley at its own game | DW News

Well it is one of the biggest consumer Tech shows in the world and this year’s CES in Las Vegas is going big on artificial intelligence among the companies showcasing their newest products are zans a German industrial conglomerate founded in the 19th century but is seman really a tech

Company the Sean keynote was itself an announcement that the German conglomerate is no industrial dinosaur but a digital innovator among the Innovations working with Amazon to bring generative AI to its customers and what the CEO calls an industrial co-pilot and envisioning a future where software programs itself whatever we need but

Using less resources currently it’s still in a co-pilot um version that means you always have the human in the loop to make a final decision but as we go along the integrity and the quality will go up so you really can have a release of a software programmed

Automatically and that’s the big thing what you want to do this makes scaling technology much much faster and using the data in a much more meaningful way the 170-year old German company is still better known for its turbines than its digital Innovations though the company has been involved in Automation and

Digital Industries for some time it’s still often lumped together with slower moving firms but the AI Venture is part of a modernized seen tools to enable industrial companies to be more Dynamic we want to get many many more more people access to new technologies any kind of Technology automation technology AI Technologies without

Having a training without being an expert on software development this is about democratizing so that means you have to lower the entry barrier to people who have less experience less knowledge on programming but the company faces stiff competition after all the entire industry is quote lowering the entry barrier which means more players

In this new AI Arena Seamans can count on its experience and strong customer relationships but whether it can fight off the competition in the tech space will depend on whether Bush and his company can show that Ai and Innovation are more than just buzzwords data and

AI so for more on this I want to talk to my colleague Steven Beardsley from DW business joining me now in the studio hi Stephen so Zan’s getting a keynote address at CES does this now mean that it’s a tech company yeah I mean they’ve got the look right I mean that’s that’s

One thing but you know when it comes to the definition of a tech company even Apple CEO Tim Cook says that his company is not a tech company it’s consumer products so from the beginning it’s sort of tricky to figure out what a tech company is what it isn’t is Zeman Google

Or Microsoft no it’s not right it’s from this world of industry and Manufacturing that’s being heavily influenced by Tech uh you can look at another uh the car industry for example that’s um if you want to look at another German dinosaur volksvagen it’s also seeing the same influences

When it looks at talks about its products it talks about tech and software and operating systems as much as it does mechanical engineering so I think what a lot of these kind of Legacy German firms are trying to do is find more modern solutions for areas they’ve

Already been active in and do you think that that means that they are then serious about embracing artificial intelligence I think in Seaman’s case sure it is this is not a firm that is not familiar with artificial intelligence it already Works in areas of automation when it comes to

Driverless trains when it comes to automated Factory floors when it comes to robotic arms performing surgery these are areas that it’s already active in and there are already AI applications that it’s trying out in those areas what we’re talking about here is really generative AI models these ones that are

Based on language and every company including zemans is going to try and package some of those models into their products because they’re so hot right now but with the broader view we also see that these language models they offer so much potential for interacting with complex systems basically we can

Use normal language we don’t have to be coders to access this kind of wealth of data uh that exists within the machines that we’re already using and so that opens up tremendous potential and for a company like zans it’s it seems to have a lot of overlap with what they’re

Already doing so German firms moving closer to Silicon Valley would you say they’ve got the look again but really I don’t think anyone is going to expect zemans to be Google right um you know there is more overlap these days that’s going to connect These Old Guard

Industrial firms that we see here in Germany manufacturing heavy to this kind of younger Tech firm that we see in the US but also partly here in Germany and in Europe these kind of startups they’re going to partner with them they’re going to acquire them as startups to gain some

Of that technology because when they try and build it in-house it can be perilous sometimes look again at Volkswagen they tried to build their own operating system for electronic for electric vehicles and what’s happened it hasn’t gone well so it’s a tricky road but there’s probably going to be more

Partnerships than there are one company trying to be a different one Stephen thank you so much for breaking that down for us that’s Steven Beardsley from DW business

Industrial stalwart Siemens has long been involved in digital tech but with his keynote address at CES, CEO Roland Busch is trying to send the signal that his company can work with, and compete against, America’s major tech giants in fields like AI and the metaverse.

#ai #siemens #ces

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45 comments

  1. Scrapping leftover AI engineers and talents because they're 10 years late, yea so ambitious. Late to the AI game soon to be collecting dust.

  3. Siemens will very soon be history. MS is only getting to know what big a Market Industrial automation is, and how old the hardware and technology stack is.

  6. The biggest problem of siemens is being a german company, Germany is 30 years behind because of its mentality and bureaucracy!

  7. Their biggest advantage are their big pockets
    Other than that the siemens culture is overencumbered with structure and rules and partially just due to its size has a slow reaction time.
    Doesn't mean they have bad people, no there are excellent engineers at siemens i had on a tiny scale the pleasure working with. Still not really a company i would root for or expect to make big waves in the field of AI, but hey stranger things have happened.

  9. Workers union should have a say as to what tech can be brought into the workspace because it destroys thousands of jobs. The rich minority is always looking for ways to get rich without paying for human labour.

  11. Main difference between US tech companies and EU tech companies is the wording. EU: we will, we plan to do etc. US: we did.

  12. Siemens used to own Infineon. I was an intern there in 2002. It was the fourth largest semiconductor company, but they spun it off into its own company.

  17. Siemens already missmanaged their IT-Business (negative margin) and sold it to a large french tech company called Atos in 2010. Atos is now almost bankcrupt, thanks to an overleveraged M&A growth strategy, missmanagement and an organizational culture that is as agile as a cruise ship. European CEOs are simply not capable of building and maintaining disruptive business models.

  23. Does Siemens Have the capabilities to get in this field? It is a mechanical company and how it could work in such field "Software Engineering" which is a part of Electrical Engineering! Does Siemens know any things about the Electricity, Electrical Engineering or the new Digital Technology? Please Confirm?

  26. “…Automation for some time” ?? Siemens invented many parts of the automation industry and has done so for years

  29. what a joke, copying silicone valley gimmick of AI hype while saying they want to beat them? lol, do people still think slapping AI on every product will make them special? everyone do that. also, the interviewee is not someone familiar with the industry given his answer is all generic.

  30. Always one step behind, when are EU companies going to stop copying america and actually inventing new ideas?

  34. Hahaha… Siemens is like a 90 year old grandpa… it can’t beat 20 years old athletes in Silicon Valley 😂

  38. As someone who competed (&beaten) with Siemens core products for a decade and then had a total change of heart and switched career to AI in Bay Area .. the fact that DW has this audacious title to this story indicates a few things.

    1. If DW independently picked this title: how poorly they understand AI. Makes me wonder about the future Germany since AI will impact entire countries.

    2. If Siemens helped/sponsored this title: the CEO should fire the communications team and involved engineers for blatant & laughable lies. AI at Siemens had been a joke a decade ago, and so is now. If s/he really wants the company to make the much needed Gigantic progress, the first step would be to admit how far behind they are.

  41. When tech companies say "move fast and break things" they actually mean to be ahead of the competition and regulators. Siemens is not ahead of regulators, it's just bribing them to win contracts, it's blacklisted in many countries for it's corrupt sales practices.

  42. Glad to see most share my opinion. Siemens is shoveling its grave due to its Arrogance. Not enough money for development. Too much too expensive management. But management wont fire themselves. Just make more pressure on the engineers, high fluctuation and constantly writing red numbers. Recruting happens now from India and of course in english. No one speaks german…in a german comapny. 15 billion € from german government. But if you need a new keyboard as an employee you have to ask upper management and won't get a new one after months.
    Wouldnt even trust that company to install newer programs.

  44. siemens is on of the lamest companies out there with hardly any innovation , they wont stand a chance in rapidly changing tech space in silicon valley

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