The EU is making it simpler for individuals to sue the manufacturers of artificial intelligence systems that harm them, part of the bloc’s broader push to enact consumer-friendly tech laws.

The new rules, which complement the bloc’s AI Act, aim to ensure that “whatever happens, there is always a business within the EU that can be held liable,” said Alexander Kennedy, tech knowledge director for Continental Europe at Clifford Chance.

The European Union on Dec. 8 updated its Product Liability Directive, a roadmap the Union’s 27 member states must follow in enacting their own legislation. The update ensures technological …