The latest advances in artificial intelligence (AI) have had a profound impact on the tech landscape, minting a new generation of trillionaires in the process. The ability of these advanced algorithms to create new content, streamline processes, and increase productivity will usher in the fourth industrial revolution, according to many experts.
Apple, Nvidia, and Microsoft are the world’s three most valuable companies, sporting market caps of more than $3 trillion. What members of this tenacious trio have in common is that they’re all on the cutting edge of AI. It isn’t a leap to suggest that future members of the $3 trillion club will earn their admission into this elite fraternity by leveraging AI.
One company leading the charge in AI research and implementation is Amazon (NASDAQ: AMZN). The company is well-positioned to reap the benefits of its foray into AI, which will ultimately help secure its membership in the $3 trillion club by 2027. Let’s take a look at how AI will fuel its ascent.
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Amazon has a long track record of deploying sophisticated algorithms to improve its processes and make its business more efficient. However, the company is leveraging advances in generative AI to take that to the next level.
For example, Amazon’s advances in the field of AI-powered robotics “simplify stowing, picking, packing, and shipping processes,” according to CEO Andy Jassy. As a result, fulfillment processing time has been reduced by up to 25%. Fulfillment costs represented more than 10% of Amazon’s total operating expenses last year, so even small improvements in efficiency can have a profound impact on the bottom line. The company continues to increase automation in its fulfillment network, which will ultimately boost profits.
One of the keys to Amazon’s ongoing success is putting the right products in front of the right consumers at the right time. The company has long employed algorithms to increase the relevancy of its product recommendations, but Amazon is using advances in AI to kick that up a notch. Additionally, the company has launched Rufus, its generative AI-powered shopping assistant, across all of its major markets, helping shoppers find what they want and thereby increasing sales.
The company has been hard at work developing a suite of generative AI-powered tools that curate display, video, and audio advertising to help its third-party merchants succeed. For example, its video generator can use a single product image to “curate customer AI-generated videos.” More than 60% of Amazon’s sales come from third-party sellers, so by helping its merchants succeed, Amazon also succeeds.
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